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Show Results For
- All HBS Web
(440)
- People (1)
- News (116)
- Research (281)
- Multimedia (1)
- Faculty Publications (56)
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that this product could View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
from their competition. Establishing Your Brand Retailers know the importance of branding and making a last impression. When attracting MBA students for employment, you are... View Details
Keywords: Consumer Products / Retail
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
the do-it-yourself approach rather than outsourcing to a market research firm is attractive in a cost-cutting era, but you risk getting no more than what you pay for. The opinions of convenience sample of an enthusiastic online View Details
Keywords: by John Quelch
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
trillion economic impact and approximately 10% of the US gross domestic product. While scaled restaurant operations are frequently featured, interestingly approximately 70% of restaurants are single unit operations. Restaurants have also View Details
- 23 Jan 2020
- News
Bringing Education Back Home
we attracted 180 students. By now we have over 1,200 students, from elementary school to college. “The way we modeled the school was about getting the students engaged in the learning process and discussing things, which was pretty much... View Details
Keywords: Educational Services
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone carriers." But naturally, the... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
many pages. But more recent triumphs are also instructive, such as how the tired Herbal Essences brand was revived in part by pouring it into a curvaceous, nestable bottle intended to appeal to Gen-Y women. The Game-Changer is rich with... View Details
- 01 Sep 2003
- News
Richard Edelman
Chicago community, Edelman finds it natural to give back to society. A Civil War buff, he is an active board member of the New-York Historical Society. His interest in fitness and fighting obesity attracted him to the board of the Centers... View Details
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
A new year provides an opportunity to set your vision for the future at home, in your career, and for your company. In your role as a recruiter or hiring manager, a cornerstone of that vision will be attracting and retaining top talent so... View Details
Keywords: All Industries
- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
- 08 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Private Equity
utilized by earlier stage investors.” There are also numerous PE firms with well-known brands that attract large numbers of students to campus events and into their applicant pool. In terms of location,... View Details
Keywords: Venture Capital / Private Equity
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales.... View Details
Keywords: Jen McFarland Flint
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
competitors. "Being distinctive from the high-status firms in an industry should be particularly crucial, as high-status firms attract a disproportional share of attention and resources from their audiences," Malter... View Details
Keywords: by Dina Gerdeman
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
to the monsoon season that makes shopping indoors an attractive prospect. There's also an entertainment factor, he added—more and more Indians are beginning to see shopping as an enjoyable pastime. Ground Level Opportunity The forecast... View Details