Brand Activism - Publications - Faculty & Research

Web

Faculty & Researchers - Managing the Future of Work

University of Washington, and University of Arizona. Lynda has also been an active consultant and mentor to high growth businesses and has served as a Director on venture-backed, publicly traded, and nonprofit boards. Prior to beginning... View Details

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

recent TNS study reported the leading activities of Internet users as: used a search engine to find information (81 percent); looked up the news (76 percent); used online banking (74 percent); looked up the weather (65 percent);... View Details

Keywords: by John Quelch; Advertising; Publishing

22 Feb 2023
Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

ADHD in elementary school, and became an active disability advocate while an undergrad at Georgia Tech. My vision is that everyone who has a disability of any kind can not only receive the accommodations they need, but also feel proud of... View Details

01 Sep 2023
News

Made in Italy

focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details

Keywords: April White

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

critical for leaders to have a global perspective.” — DEBORA SPAR, Jaime and Josefina Chua Tiampo Professor of Business Administration and Senior Associate Dean for Business and Global Society GLOBAL RESEARCH CENTERS’ ACTIVITIES The... View Details

Keywords: Jennifer Gillespie

Web

Online Entrepreneurship & Innovation Courses | HBS Online

case method. Business leaders will share challenges they’ve faced. As the story unfolds, you’ll leverage course concepts, vital tools and frameworks, and the diversity of your peers’ perspectives to analyze the problem and determine a path forward. View Details

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

IMPRESSION McDonald focused on the startups’ cultural strategies—rhetorical activities in terms of what they said and how that mapped to what they did, and symbolic activities like using labels or analogies... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

Web

Use of Harvard Name & Logo | About

Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the... View Details

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

Web

Global Opportunity Fellowship GO: AFRICA - Alumni

Fellowship awards: Part-time, term, temporary, contract or volunteer roles. A position with job responsibilities that are determined to be sectarian by the Review Committee. Political campaign work. Given the restrictions under Federal and certain state laws on... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

January 2009 (Revised June 2010)
Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati

Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details

Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units

Citation

Educators

Purchase

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

execution system valuable? A: One challenge or pitfall is that few companies align their operational improvement activities to strategic priorities. Many companies today are practicing Total Quality Management, Six Sigma, or other... View Details

Keywords: by Martha Lagace

25 Apr 2024
News

Origin Stories

director of the firm Lighthouse Capital Partners, York made Series A investments in companies including Netflix, Vertex Pharmaceuticals, and NVIDIA, among many others. Witnessing her parents’ commitment to activism and public service when... View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

offer opportunities for learning they would have to entail enough variety of content to generate novel or problematic situations that trigger the itch of curiosity. It is this itch in the incumbent's mind that activates the drive to... View Details

Keywords: by Paul Lawrence & Nitin Nohria

Web

Frequently Asked Questions | HBS Online

"Education" as follows: School: Harvard Business School Online Dates Attended: [The year you participated in the program] Degree: Other; Certificate in Creating Brand Value Field of Study: Leave blank Grade: "Complete" View Details

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

of employees in response to workflow," Ton observes, "QuikTrip changes what employees do." A daily activities worksheet lists tasks for each shift; managers can assign jobs to each employee, but more often than not the... View Details

Keywords: by Julia Hanna; Retail

Web

Published CSV Cases - Institute For Strategy And Competitiveness

beverage company with $90 billion in revenue, $15 billion in profits, and 8,500 brands sold in 197 countries. For most of the 20th century, Nestle enjoyed steady growth and profitability. The company had been early to establish factories... View Details

Publications