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Show Results For
- All HBS Web
(2,304)
- People (7)
- News (588)
- Research (1,227)
- Events (4)
- Multimedia (14)
- Faculty Publications (389)
- TeachingInterests
General Management Program (GMP)
By: Sunil Gupta
As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details
- December 2009
- Article
Who Owns Metrics?: Building a Bill of Rights for Online Advertisers
By: Benjamin Edelman
I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details
Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry
Edelman, Benjamin. "Who Owns Metrics?: Building a Bill of Rights for Online Advertisers." Journal of Advertising Research 49, no. 4 (December 2009). (Adapted from Towards a Bill of Rights for Online Advertisers.)
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- Teaching Interest
Private Equity and Venture Capital (Executive Education)
By: Josh Lerner
As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
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- July 2010 (Revised September 2011)
- Background Note
Hiring Successful Professionals: One Process--Multiple Goals
By: Heidi K. Gardner
The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details
Keywords: Integration; Goals and Objectives; Selection and Staffing; Talent and Talent Management; Management Practices and Processes; Forecasting and Prediction; Employees; Diversity Characteristics; Service Industry
Gardner, Heidi K. "Hiring Successful Professionals: One Process--Multiple Goals." Harvard Business School Background Note 411-028, July 2010. (Revised September 2011.)
- Research Summary
(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets
For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details
- 2018
- Chapter
Work and Well-being: A Global Perspective
By: Jan-Emmanuel De Neve, and Council Members: A. Blankson, A. Clark, C. Cooper, H. James, C. Krekel, J. Lim, P. Litchfield, J. Moss, M. I. Norton, M. Rojas, G. Ward and A.V. Whillans
Work and employment play a central role in most people’s lives. In OECD countries, for example, people spend around a third of their waking hours engaged in paid work. We not only spend considerable amounts of our time at work, employment and workplace quality also... View Details
De Neve, Jan-Emmanuel, and Council Members: A. Blankson, A. Clark, C. Cooper, H. James, C. Krekel, J. Lim, P. Litchfield, J. Moss, M. I. Norton, M. Rojas, G. Ward, and A.V. Whillans. "Work and Well-being: A Global Perspective." Chap. 5 in Global Happiness Policy Report, edited by Global Council for Happiness and Wellbeing, 74–127. New York: Sustainable Development Solutions Network, 2018. Electronic.
- 07 Jan 2019
- News
Top Ten Technology Books Of 2018
- 15 Dec 2017
- News
Patient-Powered Precision
- September 2024
- Technical Note
Note on CEO Succession in Family Enterprises
By: Christina R. Wing, Kara A. Perusse and Hillary B. Sieber
This note aims to offer guidance and insights into navigating CEO succession, whether involving family or non-family executives, and emphasizes the importance of providing clarity on the criteria for selection. By understanding the nuances and best practices of CEO... View Details
Wing, Christina R., Kara A. Perusse, and Hillary B. Sieber. "Note on CEO Succession in Family Enterprises." Harvard Business School Technical Note 625-030, September 2024.
Motivating Diverse Salespeople Through a Common Incentive Plan
For practical reasons, many companies offer a common incentive plan to an entire sales force rather than offering customised plans for each individual. Doug J. Chung, Thomas Steenburgh, and K. Sudhir address how companies can design a single plan that motivates... View Details
Service Productivity Management
Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance — Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates... View Details
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- 09 Feb 2017
- News
Black Business Leaders Series: Putting Diversity to Work
Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness
We introduce a new family of fairness definitions that interpolate between statistical and individual notions of fairness, obtaining some of the best properties of each. We show that checking whether these notions are satisfied is computationally hard in the worst... View Details
- Research Summary
Creating Trust in International Joint Ventures in Asia: An Empirical Comparative Study
In the wake of the currently ongoing financial crisis in Asia, we anticipate a rapid increase of international joint ventures between Asian and Western firms. However, so far, the sources of success in international joint ventures have not been well understood. Why do... View Details