Best Buy - Publications - Faculty & Research

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence, sellers are able to place... View Details

Keywords: by Kim Girard; Advertising; Publishing

25 Jan 2011
First Look

First Look: Jan. 25

511-059 Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to... View Details

Keywords: Sean Silverthorne

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

organization is still important for the best results. A number of factors were cited in determining the mix of inputs, responsibilities, and decisions associated with an RAP designed to maintain organizational agility over its life cycle.... View Details

Keywords: by James Heskett

15 Feb 2011
First Look

First Look: Feb. 15

cycles in turn can arise when a subset of firms adopt the strategy of vertically permeable boundaries. Such firms are vertically integrated in the sense of participating in multiple stages of the value chains, but their internal upstream units also sell into and... View Details

Keywords: Sean Silverthorne

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

consumerswould buy anything on the Internet.— Hiroshi Mikitani of Rakuten Brands also tend to be highly localized. "You may find one brand very popular in Beijing and not be able to find it in Guangzhou at all," he said. Rob... View Details

Keywords: by Julie Jette

28 Oct 2014
First Look

First Look: October 28

future business leaders, will respond to these tragedies. Purchase this case: http://hbr.org/product/Responsibilities-to-Socie/an/115012-PDF-ENG Harvard Business School Case 515-019 Showrooming at Best Buy... View Details

Keywords: Carmen Nobel

21 Jan 2015
Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

sold in. "Who has the money?" Buyouts are often expensive and either other owners or the company must have the money to buy the shares of the sellers. Sometimes you can bring in external investment or debt to help View Details

Keywords: Retail

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

appropriate dress for a luxury shop. One noted that "wealthy people sometimes dress very badly to demonstrate superiority" and that "if you dare enter these boutiques underdressed, you are definitely going to buy something." However, it... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Best Buy, New York Times, Weather Company, and others. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54862... View Details

Keywords: Dina Gerdeman

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

framework—that lets executives map the institutional contexts of any country. Economics 101 tells us that companies buy inputs in the product, labor, and capital markets and sell their outputs in the products (raw materials and finished... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

to determine the best ways to develop prize competitions to maximize participation, the evidence shows that they can be a valuable approach to spurring new inventions—whether you are designing a new plow or putting another man on the... View Details

Keywords: by Michael Blanding

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

their satisfaction, and influential enough to change others' buying patterns. They are also customers who identify so closely with a product, service, or company that they provide valuable advice concerning product improvements and even... View Details

Keywords: by James Heskett

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the category is... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

December 2009
Article

Negotiation? Auction? A Deal Maker's Guide

By: Guhan Subramanian

What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details

Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions

Citation

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Program

Mergers and Acquisitions

your company is private or public, or looking to buy or to sell, you will emerge with new ability to broker powerful deals and create shareholder value. Key Benefits Completing a successful merger or acquisition is a multifaceted project... View Details

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

a Harvard Business Review classic, and has just been reissued in book form. We asked Sahlman what he would change if he wrote the article, now a decade old, today. 6. Spending on Happiness Money can't buy you love but it can View Details

Keywords: by Staff

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

Ping-Pong table is always welcome, but what Amabile and Kramer discovered was much simpler: People have their best days and do their best work when they are allowed to make progress. “Users tend to pick up... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

10 Dec 2013
Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology

Program

Strategic Marketing for Driving Growth

forward-thinking approach. Details Drive integrated, customer-centric marketing strategies Effectively analyze markets, customer needs, and buying behaviors Determine strengths and weaknesses of competitors and substitutes Recognize... View Details

31 Oct 2023
HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has already budgeted the money, so it... View Details

Keywords: by Michael Blanding; Consulting

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