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    Jan W. Rivkin

    Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details

    Keywords: airline; computer; internet; music; transportation
    • Web

    Doctoral

    Organizational Behavior Professor Shunyuan Zhang Marketing Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management View Details
    • July 2010
    • Case

    Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

    By: John A. Quelch and Heather Beckham
    Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
    Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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    • 05 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 5, 2017

    and rural landlessness. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53164 in press Psychological Science Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical View Details
    Keywords: Sean Silverthorne
    • 2012
    • Article

    Global Policy for Local Livelihoods: Phasing Out Mercury in Artisanal and Small-Scale Gold Mining

    By: Kristin Sippl and Henrik Selin
    This article uses a behavioral economics lens to identify the challenges the United Nation's Minamata Convention is likely to face in addressing the problem of mercury pollution from gold mining. View Details
    Keywords: Mining; Pollutants; Problems and Challenges; Policy; Global Range
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    • 24 Jan 2019
    • HBS Seminar

    Melissa Valentine, Stanford University

      Andy Zelleke

      Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

      Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

      Keywords: federal government; professional services; defense; financial services
      • 08 Aug 2006
      • Working Paper Summaries

      Entrepreneurship and Business History: Renewing the Research Agenda

      Keywords: by Geoffrey G. Jones & R. Daniel Wadhwani
      • February 10, 2015
      • Article

      Nonprice incentives and Energy Conservation

      By: Omar Isaac Asensio and Magali A Delmas
      We investigate the effectiveness of nonprice incentives to motivate conservation behavior. We test whether tailored information about environmental and health damages produces behavior change in the residential electricity sector. In a randomized controlled trial with... View Details
      Keywords: Motivation and Incentives; Energy Conservation; Environmental Sustainability; Pollutants; Health Disorders; Knowledge Dissemination; Behavior
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      • 2014
      • Chapter

      Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and Research

      By: G. Jones and R. Daniel Wadhwani
      This chapter draws on theories of entrepreneurship and history to explore the ways in which historical processes play an integral role in entrepreneurship. It builds off the plea by Joseph Schumpeter for an active exchange between historical approaches and theories of... View Details
      Keywords: Entrepreneurs; Business History; Entrepreneurship; History; Organizations
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      • 2010
      • Working Paper

      A New Paradigm of Individual, Group and Organizational Performance

      By: Werner Erhard, Michael C. Jensen and The Barbados Group
      "The committee is therefore unable to draw conclusions, based on scientific evidence, on what does or does not work to enhance organizational performance" —Committee on Techniques for the Enhancement of Human Performance of the U.S. National Research Council Commission... View Details
      Keywords: Organizations; Performance Improvement; Research; Opportunities
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      • Web

      Publications - Faculty & Research

      similar to those they’d obtain by survey customers... View Details Keywords: Large Language Models ; Large Language Model ; Generative Ai ; Artificial Intelligence ; Market Research ; Research ; Marketing ; AI and Machine Learning ; Analytics and Data View Details
      • 23 May 2011
      • Op-Ed

      Leading and Lagging Countries in Contributing to a Sustainable Society

      Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
      Keywords: by Robert G. Eccles & George Serafeim
      • January 2021 (Revised March 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
      Related
      • 10 May 2016
      • First Look

      May 10, 2016

      build a literature more effectively than they could with less diverse approaches to gathering data. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51015 April 29, 2016 Science The Growing Problem of Patent Trolling By:... View Details
      Keywords: Carmen Nobel
      • Web

      PhD Programs - Doctoral

      healthcare industry, while others arrive at the program with a background in disciplinary research The PhD program in Organizational Behavior offers two tracks: either a micro or macro approach. In the micro track, students focus on the... View Details
      • 28 Apr 2021
      • News

      Get the Message: Reduce Water Use

      • Web

      Curriculum | MBA

      Business School Financial Reporting and Control Harvard Business School Leadership & Organizational Behavior Harvard Business School Marketing Harvard Business School Technology & Operations Management Harvard Business School More on the... View Details
      • Web

      Admissions & Financial Support - Doctoral

      Arts and Sciences , providing students with access to all that Harvard University has to offer. More information about our programs can be found on the program pages or you may join us for one of our outreach events online or in person.... View Details
      • December 2022
      • Article

      The Rise of People Analytics and the Future of Organizational Research

      By: Jeff Polzer
      Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details
      Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees
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