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  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Related

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • 20 Aug 2009
    • Working Paper Summaries

    A Decision-Making Perspective to Negotiation: A Review of the Past and a Look into the Future

    Keywords: by Chia-Jung Tsay & Max H. Bazerman
    • 25 Feb 2019
    • Research & Ideas

    How Gender Stereotypes Kill a Woman’s Self-Confidence

    and reward ideas in a group. The research team compared the behavior of two groups that had free-form discussions in response to questions that varied in the amount of “maleness” of the topic. In one group, the gender of each participant... View Details
    Keywords: by Dina Gerdeman
    • Program

    Strategic Marketing for Driving Growth

    forward-thinking approach. Details Drive integrated, customer-centric marketing strategies Effectively analyze markets, customer needs, and buying behaviors Determine strengths and weaknesses of competitors and substitutes Recognize... View Details
    • 17 May 2017
    • Research & Ideas

    Minorities Who 'Whiten' Job Resumes Get More Interviews

    professor of organizational behavior and human resource management at the University of Toronto Mississauga; András Tilcsik, assistant professor of strategic management at the University of Toronto; and Sora Jun, a doctoral candidate at... View Details
    Keywords: by Dina Gerdeman
    • Article

    Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations

    By: Hannah Riley Bowles and Kathleen L. McGinn
    Negotiation is a process that creates, reinforces, and reduces gender inequality in organizations, yet the study of gender in negotiation has little connection to the study of gender in organizations. We review the literature on gender in job negotiations from... View Details
    Keywords: Gender; Body of Literature; Negotiation Process; Organizational Culture; Research; Behavior; Equality and Inequality
    Related
    • 12 Apr 2013
    • HBS Seminar

    Gary Frazier, USC Marshall School of Business

    • 06 Dec 2016
    • Working Paper Summaries

    Assortment Rotation and the Value of Concealment

    Keywords: by Kris Johnson Ferreira and Joel Goh; Retail
    • 05 Jul 2023
    • HBS Case

    What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

    insights gleaned from teaching his MBA course, Leadership: Execution and Action Planning (LEAP), and from classroom observations of mid-career managers in executive education. Over the past decade, Raffaelli has asked hundreds of students... View Details
    Keywords: by Ben Rand
    • Program

    Leading and Building a Culture of Innovation

    execute innovative ideas at scale. As you explore the culture and capabilities needed to inspire organization-wide innovation, you will practice the behaviors and skills needed to drive innovation and change, deepening your understanding... View Details
    • 02 Jan 2024
    • Research & Ideas

    10 Trends to Watch in 2024

    The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
    Keywords: by Rachel Layne
    • 28 Aug 2023
    • Research & Ideas

    The Clock Is Ticking: 3 Ways to Manage Your Time Better

    working from home brought greater flexibility, such arrangements often blurred personal and professional boundaries and created a never-ending day for some people. We asked three Harvard Business School faculty members to offer insights... View Details
    Keywords: by Kristen Senz
    • Web

    Overview - Doctoral

    Overview New Ideas for a Changing World PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy Technology & Operations Management At Harvard... View Details
    • 03 Nov 2009
    • First Look

    First Look: Nov. 3

    http://www.hbs.edu/research/pdf/07-100.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior (revised) Authors:Francesca Gino, Lisa L. Shu, and Max H. Bazerman Abstract People... View Details
    Keywords: Martha Lagace
    • 25 Apr 2023
    • Op-Ed

    How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

    monitors manufacturer performance as closely as it monitors customer preferences. This tight integration likely helps SHEIN persuade factories that it is better to work exclusively with SHEIN than to leak SHEIN’s insights about hot... View Details
    Keywords: by John Deighton; Fashion; Retail; Consumer Products
    • 18 Apr 2013
    • Working Paper Summaries

    The Impact of Pooling on Throughput Time in Discretionary Work Settings: An Empirical Investigation of Emergency Department Length of Stay

    Keywords: by Hummy Song, Anita L. Tucker & Karen L. Murrell; Health
    • 17 Aug 2023
    • Research & Ideas

    ‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

    the growth of cryptocurrency, many consumers and businesses remain skeptical. The findings, the authors say, provide the first large-scale portrait of cryptocurrency investors, offering valuable insights for regulators, financial... View Details
    Keywords: by Ben Rand
    • September 2014
    • Article

    Advancing Consumer Neuroscience

    By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
    In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
    Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
    Related
    • 26 Jul 2011
    • First Look

    First Look: July 26

      PublicationsPolicy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes Authors:Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay, and Max H. Bazerman Publication:Organizational Behavior and... View Details
    Keywords: Sean Silverthorne