Behavioral - Publications - Faculty & Research

Research Summary

Consumer Decision Making and Behavioral Research

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

August 2018 (Revised September 2018)
Supplement

Predicting Purchasing Behavior at PriceMart (B)

By: Srikant M. Datar and Caitlin N. Bowler

Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction

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13 Jan 2014
News

The Science Behind Our Self-Defeating Behavior

19 Aug 2013
News

Studying How Income Inequality Shapes Behavior

25 Feb 2015
Working Paper Summaries

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

Keywords: by Jooa Julia Lee, Dong-Kyun Im, Bidhan L. Parmar & Francesca Gino

2018
Other Teaching and Training Material

Organizational Behavior Reading: Leading Global Teams

By: Tsedal Neeley

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September 12, 2014
Article

How Being Filmed Changes Employee Behavior

By: Ethan Bernstein

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2004
Working Paper

R&D Performance Volatility: A Behavioral Model

By: Francesca Gino and Gary Pisano

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Human Behavior & Decision-Making - Faculty & Research

Human Behavior & Decision-Making Human Behavior & Decision-Making 2014 Book The Power of Noticing: What the Best Leaders See By: Max Bazerman This book will examine the common failure to notice critical... View Details

23 Dec 2019
News

Some of the Difficulties of Driving Behavior Change

May 1997
Teaching Note

Consumer Behavior Exercise (A) - (F) (TN)

By: John A. Deighton and Susan M. Fournier

Teaching Note for (9-596-039)--(9-596-044). View Details

Keywords: Consumer Behavior

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Organizational Behavior Doctoral Students - Faculty & Research

Organizational Behavior Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Jennifer Abel Silvan Baier Yajun Cao Grace Cormier Megan Gorges Bushra Guenoun Elizabeth Johnson Akshita Joshi Caleb Kealoha Kai... View Details

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

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2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

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31 Jan 2007
Working Paper Summaries

Behavioral Decision Research, Legislation, and Society: Three Cases

Keywords: by Max H. Bazerman

April 2011
Article

Behavioral Economics Perspectives on Public Sector Pension Plans

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We describe the pension plan features of the states and the largest cities and counties in the U.S. Unlike in the private sector, defined benefit (DB) pensions are still the norm in the public sector. However, a few jurisdictions have shifted towards defined... View Details

Keywords: Equality and Inequality; Public Sector; Retirement; Private Sector; Compensation and Benefits; United States

April 2024
Article

Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior

By: Raymond Kluender

Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market where 17 percent of drivers are uninsured. The... View Details

Keywords: Contracts; Consumer Behavior; Price; Personal Finance; Insurance Industry; California

26 Jan 2012
Working Paper Summaries

Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty

Keywords: by Max H. Bazerman & Francesca Gino

February 2004
Article

Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support

By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer

This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details

Keywords: Creativity; Leadership; Behavior; Working Conditions; Perception; Performance

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