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  • November 1991 (Revised October 1993)
  • Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

founders reacquired many of the assets of the company and focused it on industrial and military applications. The case focus presents a question of whether the company should sell out again, this time to a... View Details
Keywords: Martha Lagace
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 17 Jul 2012
  • First Look

First Look: July 17

and civil aviation authorities might undertake over time horizons of months to years as well as tactical measures that may be adopted on a daily basis in response to dynamic, "real time"... View Details
Keywords: Sean Silverthorne
  • June 2012
  • Article

Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History

By: Michel Anteby and Virag Molnar
Much organizational identity research has grappled with the question of identity emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over... View Details
Keywords: Organizations; Identity; History; Aerospace Industry; France
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  • Research Summary

Overview

By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
Keywords: Strategy; Technology; Competitiveness; Competitive Dynamics; Supply Chains; Production; Operations; Product Development; Supply Chain Management; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States; Asia; Europe
  • December 1982 (Revised May 1983)
  • Case

General Electric Aircraft Engine Business Group (B)

By: Arthur Schleifer Jr.
Keywords: Machinery and Machining; Air Transportation; Aerospace Industry
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  • 31 Aug 2011
  • Research & Ideas

Improving Fairness in Flight Delays

help demystify the frustrating experience and could, if adopted, result in improvements to the US air traffic control system. Fearing's interest in improving performance extends to how a large governmental organization like the Federal... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation
  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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  • 15 Mar 2016
  • First Look

March 15, 2016

collection of startup aerospace engineering companies that were intent on disrupting the American space sector with new technologies, management approaches, and competitive pressure. NASA hoped to leverage... View Details
  • June 2005 (Revised May 2018)
  • Teaching Note

Columbia's Final Mission: A Multimedia Case

By: Michael Roberto, Richard M.J. Bohmer, Amy C. Edmondson and Erika Ferlins
Teaching Note to 305-032. View Details
Keywords: Aerospace Industry
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  • 17 Feb 2014
  • Research & Ideas

Companies Detangle from Legacy Pensions

nearly all corporations ceased offering defined benefit plans in favor of "defined contribution" packages such as 401(k) plans—in which employees contribute a set amount from their paychecks that would be individually invested for their retirement. “More... View Details
Keywords: by Michael Blanding; Aerospace; Aerospace
  • 30 Jul 2013
  • First Look

First Look: July 30

Business School Case 213-080 FX Risk Hedging at EADS In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its... View Details
Keywords: Anna Secino
  • 17 Feb 2003
  • Research & Ideas

Tales of the Newly-minted MBA

accompanies most jobs. "Networking and building relationships are key—pay attention to those 'softer' skills," advised Gonsalves, sector head of Goldman, Sachs & Co.'s Aerospace & Defense... View Details
Keywords: by Julia Hanna
  • 04 Aug 2003
  • What Do You Think?

Are We Facing an Attitude Shortage?

of nearly all respondents to the August questions of the month. And many respondents believe they know who is responsible for the "attitude deficit": leaders and managers. Edward Hare summed up the... View Details
Keywords: by James Heskett
  • 12 Apr 2016
  • First Look

April 12, 2016

member to discover how and whether his employees can speed up cleaning, checking, restocking, and refueling. Expert commentary comes from Atilla Korkmazoglu, president of ground handling View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

  PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details
Keywords: Sean Silverthorne
  • January 1999 (Revised October 1999)
  • Supplement

STT Aerospace, Supplement

By: Richard G. Hamermesh and Jeremy Dann
Supplements the case. View Details
Keywords: Aerospace Industry
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  • May 2001 (Revised August 2001)
  • Case

Airbus A3XX: Developing the World's Largest Commercial Jet (B)

By: Benjamin C. Esty and Michael Kane
Supplements the (A) case. View Details
Keywords: Research and Development; Aerospace Industry
Related
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United... View Details
Keywords: by Martha Lagace

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