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March 2004 (Revised May 2004)
Case

Jack Smith (A): Career Launch at Toyota

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Manufacturing Industry

January 2021 (Revised March 2021)
Supplement

Toyota and Its Labor Union in Argentina (B)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an... View Details

Keywords: Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina

February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

decisions that were so clearly disastrous not only for workers and others exposed to asbestos but for the company itself. Shortly thereafter, in 1982, with its asbestos-related liabilities projected to exceed its assets, Johns-Manville shocked the business world by... View Details

Keywords: by Dina Gerdeman

March 2014
Teaching Note

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

SUMMING UP Respondents to this month’s Wells Fargo “case study” identified problem symptoms, diagnosed causes, proposed remedies, and even suggested a title for a follow-on case. Mitch says that when one company is consistently more successful than others in that View Details

Keywords: by James Heskett; Banking

December 2018
Teaching Note

Autonomous Vehicles: The Rubber Hits the Road…but When?

By: William Kerr and James Palano

The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Management; Decision Making; AI and Machine Learning; Auto Industry; Auto Industry

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Auto Industry; United States

February 2025
Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

2003
Article

BMW Group's Sustainability Management System: Preliminary Results, Ongoing Challenges, and the UN Global Compact

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This article describes preliminary results and ongoing challenges faced by Designworks/USA, an industrial design subsidiary of BMW Group, in its sustainability management efforts since it implemented the world's first certified Sustainability Management System (SMS).... View Details

Keywords: Environmental Sustainability; Management Systems; Standards; Social Issues; Corporate Social Responsibility and Impact; Outcome or Result; Auto Industry

February 2025
Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

18 Jul 2023
Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details

Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

shortage of lithium-ion battery components. "This kind of disaster cuts a wide swath across the auto industry, but there's probably some similar geographic area that, if hit, would affect a different industry. It only takes a very... View Details

Keywords: by Dennis Fisher; Auto; Auto; Auto; Auto

April 1990 (Revised April 1993)
Case

Bridgeton Industries: Automotive Component & Fabrication Plant

Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details

Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Manufacturing Industry

Research Summary

Overview

Jurgen's research focuses on the challenges and opportunites to the energy sector created by technological change and externalities, in particular those associated with greenhouse gas emissons. Specific areas of interest include the development of potential pathways to... View Details

Keywords: Alternative Energy; Energy Conservation; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Disruptive Innovation; Market Design; Strategic Planning; Risk and Uncertainty; Technology Adoption; Sustainable Cities; Business Strategy; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry

2003
Article

Developing a Management Systems Approach to Sustainability at BMW Group

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This article describes how Designworks/USA, a subsidiary of BMW Group, developed a Sustainability Management System (SMS) by integrating the management of environmental, social, and traditional business issues. After several months of deploying the SMS throughout its... View Details

Keywords: Environmental Sustainability; Management Systems; Standards; Operations; Auto Industry

October 1988 (Revised May 1990)
Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details

Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Manufacturing Industry; United States

February 28, 2020
Article

How Tesla Sets Itself Apart

By: Lou Shipley

Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are... View Details

Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry

Find at Harvard

January 2021
Case

Toyota and Its Labor Union in Argentina (A)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

In 2011, Daniel Herrero, CEO of Toyota Argentina (TASA) since 2010, was about to meet with the Secretary-General of the union representing automotive industry workers in the country. The company produced vehicles in Argentina since 1997 at their plant at Zárate, and,... View Details

Keywords: Manufacturing Performance; Bargaining; Production; Performance; Labor Unions; Labor and Management Relations; Fairness; Factories, Labs, and Plants; Auto Industry; Argentina

January 2015
Case

Sergio Marchionne at Chrysler

By: Rob Kaplan and Bernardo Bertoldi

Chrysler recently exited from the bankruptcy process, with U.S. government support and with Sergio Marchionne as CEO. Now was the time to work out how to create synergies with FIAT, how to improve the current manufacturing, product, and distribution-network... View Details

Keywords: Insolvency and Bankruptcy; Auto Industry; North America; Italy

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