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      • January 2017 (Revised February 2022)
      • Background Note

      Assessing and Enhancing Market Attractiveness

      By: Eric Van den Steen
      This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for... View Details
      Keywords: Market Attractiveness; Markets; Industry Structures; Strategy
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      Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
      • 2017
      • Chapter

      Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?

      By: Laura Alfaro
      Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A key driver of this phenomenon has been the cross-border production, foreign... View Details
      Keywords: Multinational Activity; Growth; Spillovers; Complementarities; Foreign Direct Investment; Emerging Markets; Growth and Development; Multinational Firms and Management
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      Alfaro, Laura. "Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?" In Geography, Location, and Strategy. Vol. 36, edited by Juan Alcácer, Bruce Kogut, Catherine Thomas, and Bernard Yin Yeung, 429–462. Advances in Strategic Management. Emerald Publishing Limited, 2017.
      • Winter 2017
      • Article

      Why Big Data Isn't Enough

      By: Sen Chai and Willy C. Shih
      There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details
      Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory
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      Chai, Sen, and Willy C. Shih. "Why Big Data Isn't Enough." Art. 58227. MIT Sloan Management Review 58, no. 2 (Winter 2017): 57–61.
      • November 2016 (Revised May 2017)
      • Case

      Hyperloop One

      By: William A. Sahlman, Ramana Nanda, Robert White, Allison Ciechanover and Jeff Huizinga
      This case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he... View Details
      Keywords: Entrepreneurial Finance; Startup; Entrepreneurship; Business Startups; Finance; Transportation; Product Development; Innovation and Invention; Transportation Industry
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      Sahlman, William A., Ramana Nanda, Robert White, Allison Ciechanover, and Jeff Huizinga. "Hyperloop One." Harvard Business School Case 817-027, November 2016. (Revised May 2017.)
      • November 2016 (Revised April 2018)
      • Case

      Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm

      By: Suraj Srinivasan and Eren Kuzucu
      In March 2010, Burak Dalgın (HBS MBA 2004) led private equity firm Darby's investment in Sırma, a local Turkish water and beverage company. Sırma was owned and managed by members of two Turkish business families. The existing management, while being highly... View Details
      Keywords: Control Systems; Variance Analysis; Emerging Markets; Debt; Family Ownership; Turkey; Valuation; Business or Company Management; Private Equity; Financial Reporting; Investment; Budgets and Budgeting; Food and Beverage Industry; Turkey
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      Srinivasan, Suraj, and Eren Kuzucu. "Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm." Harvard Business School Case 117-033, November 2016. (Revised April 2018.)
      • Article

      Overcoming the Outcome Bias: Making Intentions Matter

      By: Ovul Sezer, Ting Zhang, Francesca Gino and Max Bazerman
      People often make the well-documented mistake of paying too much attention to the outcomes of others’ actions while neglecting information about the original intentions leading to those outcomes. In five experiments, we examine interventions aimed at reducing this... View Details
      Keywords: Outcome Bias; Intentions; Joint Evaluation; Judgment; Separate Evaluation; Goals and Objectives; Prejudice and Bias; Judgments; Performance Evaluation; Outcome or Result
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      Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman. "Overcoming the Outcome Bias: Making Intentions Matter." Organizational Behavior and Human Decision Processes 137 (November 2016): 13–26.
      • Article

      Why Leadership Training Fails—and What to Do about It

      By: Michael Beer, Magnus Finnström and Derek Schrader
      U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details
      Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States
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      Beer, Michael, Magnus Finnström, and Derek Schrader. "Why Leadership Training Fails—and What to Do about It." Harvard Business Review 94, no. 10 (October 2016): 50–57.
      • September 2016 (Revised January 2018)
      • Module Note

      Strategy Execution Module 4: Organizing for Performance

      By: Robert Simons
      This module reading explores the implications of different business models on organization design. After discussing the distinction between units focused on work processes and those devoted to markets, the analysis provides insight as to when to organize businesses by... View Details
      Keywords: Management Control Systems; Implementing Strategy; Execution; Customer Focused Organization; Specialization; Span Of Control; Span Of Accountability; Span Of Attention; Strategy; Organizational Design; Organizational Structure
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      Simons, Robert. "Strategy Execution Module 4: Organizing for Performance." Harvard Business School Module Note 117-104, September 2016. (Revised January 2018.)
      • August 2016 (Revised May 2018)
      • Module Note

      Strategy Execution Module 1: Managing Organizational Tensions

      By: Robert Simons
      This module reading lays the foundation for executing strategy using performance measurement and control systems. Properly applied, these systems can overcome the organizational blocks that impede the potential of all people who work in modern organizations. This... View Details
      Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Performance Measurement; Profit Planning; Organization Design; Profitable Growth; Management Attention; Organizational Conflict; Human Behavior; Strategy; Ethics; Goals and Objectives; Organizational Design; Management Analysis, Tools, and Techniques; Performance; Measurement and Metrics
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      Simons, Robert. "Strategy Execution Module 1: Managing Organizational Tensions." Harvard Business School Module Note 117-101, August 2016. (Revised May 2018.)
      • July 2016 (Revised January 2017)
      • Case

      Banking on Change: Aligning Culture and Compensation at Morgan Stanley

      By: Malcolm S. Salter
      This case study was prepared as part of a research project on Culture, Conduct, and Governance in Financial Firms. The objective of this project is to compare and contrast the efforts of U.S. and European banks to induce changes in organization culture in the aftermath... View Details
      Keywords: Business or Company Management; Corporate Accountability; Ethics; Organizational Culture; Corporate Governance; Banks and Banking; United States; Europe
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      Salter, Malcolm S. "Banking on Change: Aligning Culture and Compensation at Morgan Stanley." Harvard Business School Case 917-402, July 2016. (Revised January 2017.)
      • 2016
      • Working Paper

      Shareholder Activism on Sustainability Issues

      By: Jody Grewal, George Serafeim and Aaron Yoon
      Shareholder activism on sustainability issues has become increasingly prevalent over the years, with the number of proposals filed doubling from 1999 to 2013. We use recent innovations in accounting standard setting to classify 2,665 shareholder proposals that address... View Details
      Keywords: Sustainability; Activism; Activist Investors; Activist Shareholder; Corporate Social Responsibility; Environment; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Corporate Governance; Business and Shareholder Relations; Investment Activism
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      Grewal, Jody, George Serafeim, and Aaron Yoon. "Shareholder Activism on Sustainability Issues." Harvard Business School Working Paper, No. 17-003, July 2016.
      • 2016
      • Working Paper

      The Empirical Economics of Online Attention

      By: Andre Boik, Shane Greenstein and Jeffrey Prince
      In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
      Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
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      Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
      • 2016
      • Working Paper

      Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

      By: Geoffrey Jones and Andrew Spadafora
      Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
      Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica
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      Jones, Geoffrey, and Andrew Spadafora. "Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica." Harvard Business School Working Paper, No. 16-136, June 2016.
      • May 24, 2016
      • Article

      Build a Culture of Health

      By: John A. Quelch
      Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
      Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
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      Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
      • Article

      Learning from Potentially Biased Statistics: Household Inflation Perceptions and Expectations in Argentina

      By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
      When forming expectations, households may be influenced by perceived bias in the information they receive. In this paper, we study how individuals learn from potentially biased statistics using data from both a natural experiment and a survey experiment during a... View Details
      Keywords: Inflation Expectations; Bayesian Estimation; Inflation and Deflation; Information; Household; Behavior; Argentina
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      Cavallo, Alberto, Guillermo Cruces, and Ricardo Perez-Truglia. "Learning from Potentially Biased Statistics: Household Inflation Perceptions and Expectations in Argentina." Brookings Papers on Economic Activity (Spring 2016): 59–108.
      • Article

      Making Exit Interviews Count

      By: Everett Spain and Boris Groysberg
      In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details
      Keywords: Information; Management Practices and Processes; Retention; Resignation and Termination
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      Spain, Everett, and Boris Groysberg. "Making Exit Interviews Count." Harvard Business Review 94, no. 4 (April 2016): 88–95.
      • March 2016
      • Teaching Note

      MasterCard: Driving Financial Inclusion

      By: Sunil Gupta
      Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)—bringing formal financial services to marginalized populations—an important goal for the company. In 2014, MC had entered a number of partnerships with governments and... View Details
      Keywords: Financial Inclusion; Banking; Equality and Inequality; Credit Cards; Developing Countries and Economies; Banking Industry; South Africa; Nigeria
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      Gupta, Sunil. "MasterCard: Driving Financial Inclusion." Harvard Business School Teaching Note 516-068, March 2016.
      • February 2016 (Revised August 2021)
      • Case

      Martin Luther King and the Struggle for Black Voting Rights

      By: David Moss and Dean Grodzins
      In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On... View Details
      Keywords: Rights; Voting; Race; Government and Politics; Conflict and Resolution; Leadership; History; Alabama
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      Moss, David, and Dean Grodzins. "Martin Luther King and the Struggle for Black Voting Rights." Harvard Business School Case 716-042, February 2016. (Revised August 2021.)
      • 2016
      • Working Paper

      Paying (for) Attention: The Impact of Information Processing Costs on Bayesian Inference

      By: Scott Duke Kominers, Xiaosheng Mu and Alexander Peysakhovich
      Human information processing is often modeled as costless Bayesian inference. However, research in psychology shows that attention is a computationally costly and potentially limited resource. We study a Bayesian individual for whom computing posterior beliefs is... View Details
      Keywords: Behavior; Cognition and Thinking; Economics
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      Kominers, Scott Duke, Xiaosheng Mu, and Alexander Peysakhovich. "Paying (for) Attention: The Impact of Information Processing Costs on Bayesian Inference." Working Paper, February 2016.
      • January 2016 (Revised November 2018)
      • Case

      Match Next: Next Generation Middle School?

      By: John J-H Kim and Daniel Goldberg
      This case is set in 2015 as a team at Match Education, a high performing charter middle school in Boston, explores new staffing and technology approaches in their quest to obtain what they term "jaw dropping" results. The team hopes to test and model for other schools... View Details
      Keywords: General Management; K-12; Charter Schools; Public Schools; Edtech; Education; Information Technology; Management; Public Sector; Entrepreneurship; Education Industry; Boston
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      Kim, John J-H, and Daniel Goldberg. "Match Next: Next Generation Middle School?" Harvard Business School Case 316-138, January 2016. (Revised November 2018.)
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