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  • 21 Oct 2014
  • First Look

First Look: October 21

analyzing the relevant processes. Part 2 discusses strategic choices, what research tells us about selling effectiveness, and how to translate a strategy into customer-selection and sales-call criteria. Part 3 focuses on core sales... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

NFL, sported an acclaimed broadcast unit, and had affiliates in virtually all important U.S. markets. Yet acquisition of these NFL rights directly enabled the expansion of Fox, then a minor broadcaster, into the media behemoth of today.... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

shed light on the effectiveness of paid search, we design and analyze a large-scale field experiment on the review platform Yelp.com. The experiment consists of roughly 18,000 restaurants and 24 million advertising exposures—randomly... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

  Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of... View Details
Keywords: Martha Lagace
  • 16 Dec 2014
  • First Look

First Look: December 16

Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—We analyze randomized online survey experiments providing interactive, customized information on U.S.... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2013
  • First Look

First Look: October 1

record viewership. How could they have gone from one extreme of failure to another extreme of success so quickly? The network began analyzing factors that helped-as well as decisions that had received much criticism-so that it could begin... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

how to divide a fixed or shrinking pie between you and the customer. Firms can do this when they craft organizational processes that gather and analyze information across their customer portfolio. And this has important implications for... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of the Nano, the... View Details
Keywords: Martha Lagace
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

Haber and Aldo Musacchio Abstract In 1997 Mexico allowed foreign banks unrestricted entry to the market. What impact did foreign mergers and acquisitions have on Mexico's banks? We find that all banks in Mexico have become increasingly... View Details
Keywords: Martha Lagace
  • 26 Mar 2013
  • First Look

First Look: March 26

http://ssrn.com/abstract=2232177 How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—This paper analyzes the... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

had analyzed where in the “farm to fork” value chain product was wasted. This analysis showed that very little was wasted within areas of the value chain directly controlled by Unilever, and most occurred either upstream with its... View Details
Keywords: Carmen Nobel
  • 29 Sep 2009
  • First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement error and... View Details
Keywords: Martha Lagace
  • 15 Sep 2009
  • First Look

First Look: September 15

standard preferences and show that the endogenous structure of the network is conducive to sharing by a significant number of peers, even if sharing is costlier than freeriding. We build on this model of p2p to analyze the optimal... View Details
Keywords: Martha Lagace
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706442 Central Bank: The ChexSystems(SM) QualiFile(R) Decision Harvard Business School Case 208-029 The "Central Bank" series analyzes the use of information and... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

way for higher rates of customer acquisition and higher rates of repeat purchasing among existing customers in the direct channels in the long term. Our results are based on intervention analysis with a treatment/control group design. We... View Details
Keywords: Martha Lagace
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

3) there may be no trade-off between value creation and value capture when comparing business models with different degrees of openness. Why Do Intermediaries Divert Search? Authors:Andrei Hagiu and Bruno Jullien Publication:RAND Journal of Economics (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

platform owners may target the most successful complementors so as to appropriate value from their innovations, or they may target poor performing complementors to improve the platforms' overall quality. Using data from Amazon.com, we View Details
Keywords: Dina Gerdeman
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

analysis. Then, you'll learn how to apply these tools in a variety of decision contexts, including securities analysis, credit analysis, corporate financing policies analysis, mergers and acquisitions analysis, and governance and... View Details
Keywords: Martha Lagace
  • 06 May 2008
  • First Look

First Look: May 6, 2008

series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace

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