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- All HBS Web
(2,144)
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- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- January 2021
- Supplement
mPharma (B)
By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details
Keywords: Strategy; Health; Entrepreneurship; Business Model; Health Industry; Technology Industry; Ghana
Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (B)." Harvard Business School Supplement 721-429, January 2021.
- spring 1987
- Article
Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement
By: James J. Anton and Dennis A. Yao
We examine a dynamic model of price competition in defense procurement that incorporates the experience curve, asymmetric cost information, and the availability of a higher cost alternative system. We model acquisition as a two-stage process in which initial production... View Details
Anton, James J., and Dennis A. Yao. "Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement." RAND Journal of Economics 18, no. 1 (spring 1987): 57–76. (Harvard users click here for full text.)
- July 2019
- Supplement
Omidyar Network's Investment Decisions: MicroEnsure and Lenddo
By: Vikram S Gandhi
A team of investors at Omidyar Network explore two different investment possibilities in the budding financial inclusion space using their investment framework to consider capital alternatives available for both investments, each of which carries highly divergent... View Details
Keywords: Impact Investing; Micro Finance; Investment; Investment Return; Investment Activism; Investment Portfolio; Microfinance; Decision Choices and Conditions; India; Philippines
Gandhi, Vikram S. "Omidyar Network's Investment Decisions: MicroEnsure and Lenddo." Harvard Business School Multimedia/Video Supplement 320-702, July 2019.
- March 1981 (Revised November 1984)
- Background Note
Market Selection and Direction: Role of Product Portfolio Planning
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
Keywords: Product Marketing
Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)
- September 1997
- Case
Radiology Management Sciences
Radiology Management Sciences (RMS) analyzes diagnostic imaging claims to help HMOs and insurers control utilization. As industry changes threaten RMS's profitability, the company's founders contemplate two alternative business models. View Details
Corts, Kenneth S., and Grady M. Clouse. "Radiology Management Sciences." Harvard Business School Case 798-009, September 1997.
- 2017
- Book
HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company
By: Richard S. Ruback and Royce Yudkoff
Find, acquire, and run your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: you can buy a small business and run it as CEO. Purchasing a small... View Details
Keywords: Entrepreneurial Finance; Entrepreneurs; Small Companies; Small Business Finance; Negotiation; Due Diligence; Sourcing; Search Funds; Search; Deal Sourcing; Deal Structuring; Funnel; Debt Financing; Small And Medium Enterprises; Small Business; Internet and the Web; Entrepreneurship; Negotiation Deal; Ownership; Equity; Borrowing and Debt
Ruback, Richard S., and Royce Yudkoff. HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company. Harvard Business Review Press, 2017.
- April 2004 (Revised December 2004)
- Case
Jazztel
By: Marc L. Bertoneche, Laurent Jacque, Kenneth Hynes and Jennifer Woolman
Jazztel--an upstart Spanish telecom--is considering an IPO on the NASDAQ (rather than the Madrid Bolsa) for funding its ambitious capital expenditure program estimated at $750 million over the next 10 years. The alternative would be another round of high-yield debt.... View Details
Keywords: History; Initial Public Offering; Valuation; Privatization; Financing and Loans; Financial Strategy; Telecommunications Industry; Spain
Bertoneche, Marc L., Laurent Jacque, Kenneth Hynes, and Jennifer Woolman. "Jazztel." Harvard Business School Case 204-047, April 2004. (Revised December 2004.)
- March 2007
- Case
Hallstead Jewelers
By: William J. Bruns Jr.
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details
Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
- March 1993 (Revised April 1995)
- Case
IBM After-Sales Service
IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
- January 2021
- Case
mPharma (A)
By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details
Keywords: Strategy; Entrepreneurship; Acquisition; Health; Business Model; Health Industry; Technology Industry; Ghana
Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (A)." Harvard Business School Case 721-428, January 2021.
- November 2000 (Revised October 2001)
- Background Note
Rethinking "Preparation" in Negotiation
Challenges the notion that pre-negotiation preparation is the most important determination of success. Examines two fundamental problems with current thinking about preparation: the boundaries problem and the limits problem. Proposes an alternative model of negotiation... View Details
Keywords: Negotiation Preparation
Watkins, Michael D., and Sydney Rosen. Rethinking "Preparation" in Negotiation. Harvard Business School Background Note 801-286, November 2000. (Revised October 2001.)
- July 1972 (Revised September 1985)
- Case
Saturday Evening Post (Revised)
Permits analysis of the need for adapting strategy to environmental change and for choosing among strategic alternatives in the light of new environmental opportunities. Management and board failures in these areas may be traced to some of the underlying causes,... View Details
Keywords: Journals and Magazines; Management Style; Values and Beliefs; Governing and Advisory Boards; Adaptation; Leadership Style; Media and Broadcasting Industry; United States
Christensen, C. R., and John Wynne. "Saturday Evening Post (Revised)." Harvard Business School Case 373-009, July 1972. (Revised September 1985.)
- March 2014
- Case
Transforming Tommy Hilfiger (A)
By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe
Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (A)." Harvard Business School Case 714-451, March 2014.
- February 2018 (Revised June 2021)
- Case
New Constructs: Disrupting Fundamental Analysis with Robo-Analysts
By: Charles C.Y. Wang and Kyle Thomas
This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details
Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Accounting Industry; Financial Services Industry; Information Technology Industry; North America; Tennessee
Wang, Charles C.Y., and Kyle Thomas. "New Constructs: Disrupting Fundamental Analysis with Robo-Analysts." Harvard Business School Case 118-068, February 2018. (Revised June 2021.)
- January 2008 (Revised February 2010)
- Case
Microsoft adCenter
By: Peter Coles and Benjamin Edelman
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details
Coles, Peter, and Benjamin Edelman. "Microsoft adCenter." Harvard Business School Case 908-049, January 2008. (Revised February 2010.) (request a courtesy copy.)
- April 2004 (Revised May 2007)
- Case
Conor Medsystems
By: Donald N. Sull, Robert F. Higgins, Linda A. Cyr and Bijan Salehizadeh
Conor Medsystems had developed a drug-eluting stent that could capture significant share of the $5 billion global market. Chief executive officer, Frank Litvack, is considering alternative sources of financing to test the device. View Details
Keywords: Entrepreneurship; Health Testing and Trials; Corporate Finance; Medical Devices and Supplies Industry
Sull, Donald N., Robert F. Higgins, Linda A. Cyr, and Bijan Salehizadeh. "Conor Medsystems." Harvard Business School Case 804-180, April 2004. (Revised May 2007.)
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details
Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry
Wheelwright, Steven C. "Sorenson Research Co. (Abridged)." Harvard Business School Case 677-257, June 1977. (Revised September 1992.)
- September 2023 (Revised January 2024)
- Case
AI21 Labs in 2023: Strategy for Generative AI
By: David Yoffie, Orna Dan and Elena Corsi
Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details
Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel
Yoffie, David, Orna Dan, and Elena Corsi. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Case 724-383, September 2023. (Revised January 2024.)
- Article
Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry
By: Leemore S. Dafny, Christopher Ody and Matt Schmitt
The analogy between value-based purchasing in pharmaceuticals and the new frontier of alternative payment models for health care providers is relatively straightforward. Insurers are increasingly demanding steep discounts from providers in exchange for inclusion in... View Details
Keywords: Drug Copayment Coupons; Prescription Drug Policy; Health Care and Treatment; Insurance; Cost; Policy; Pharmaceutical Industry
Dafny, Leemore S., Christopher Ody, and Matt Schmitt. "Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry." New England Journal of Medicine 375, no. 21 (November 24, 2016): 2013–2015.