Publications

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

08 Aug 2018
News

Harvard Business Review Continues to Grow, Reaches Nearly 320,000 Paid Circulation

1993
Comment

What Does a Theory of Creativity Require?

By: T. M. Amabile

Comments on Hans J. Eysenck's claims about the close alliance between creativity and psychosis in an article published in the periodical 'Psychological Inquiry.' Distinct senses of Eysenck's use of the term creativity; Failure of Eysenck to present an actual theory of... View Details

Keywords: Creativity; Social Psychology; Theory

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June 2008
Journal Article

Strategic Alliances: Bridges Between 'Islands of Conscious Power'

By: George P. Baker, Robert Gibbons and Kevin J. Murphy

Strategic alliances range from unstructured collaborations, through consortia and joint ventures that superimpose new governance structures on existing firms, to transactions that restructure firm boundaries and asset ownership. In this paper, we draw on detailed... View Details

Keywords: Governance; Contracts; Agreements and Arrangements; Alliances; Strategy; Theory

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March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

February 1992 (Revised September 1992)
Background Note

Global Computer Industry

Describes the evolution of international trade and global competition in computers. Focuses on the role of country factors, government policies, and firm strategies in shifting competitive advantage among regions of the world. Pays special attention to international... View Details

Keywords: Competition; Alliances; Trade; Policy; Globalized Markets and Industries; Computer Industry

May 1992 (Revised May 1993)
Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett

Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details

Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry

April 1992
Case

Malaysia (A)

By: Bruce R. Scott

Riots in 1969 bring martial law and a new, more firmly Malay government which sets out to promote redistribution of opportunity, income, and wealth by race-based quotas. Dr. Mahatherl, a Malay nationalist says Malays have a non-competitive alliance which must be forced... View Details

Keywords: Wealth and Poverty; Change Management; Race; Conflict and Resolution; Power and Influence; Malaysia

October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details

Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia

July 2004 (Revised May 2009)
Case

Getting Participant-centered Learning to Work

By: Thomas R. Piper, James L. Heskett and Gustavo Herrero

The newly appointed dean of a South American business school is eager to transform the learning process from the traditional lecture method to one that actively engages students and contributes to the development of critical managerial skills, attitudes, and world... View Details

Keywords: Change Management; Transformation; Business Education; Leading Change; Business Processes; Organizational Change and Adaptation; Alliances; Education Industry; South America

20 May 2010
News

Photographic Advertising Exhibit at Baker Library

May 1993 (Revised May 1996)
Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details

Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States

04 Dec 2007
First Look

First Look: December 4, 2007

Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough... View Details

Keywords: Martha Lagace

15 Jun 2020
Video

Webinar: Science, Business & Vaccine Development to Combat the Pandemic.

09 May 2019
News

Private Colleges Team Up with Harvard Business School Online to Create Unique Hybrid Learning Program

29 Jan 2018
News

B-School Bulletin: Fighting Cancer More Efficiently

14 Feb 2013
News

Warren Buffett just put a lotta ketchup in his cupboard

October 2012
Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry