Publications

May 1996 (Revised August 2001)
Case

Timberland and Community Involvement

By: James E. Austin and Jaan Elias

The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details

Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry

Educators

1996
Working Paper

How Strategic Networks Get Built: The Dynamics of Alliance Formation in the Global Automobile Industry

By: Nitin Nohria and Carlos Garcia-Pont

1996
Chapter

Sequencing to Build Coalitions: With Whom I Should I Talk First?

Keywords: Negotiation; Alliances; Decision Choices and Conditions

March 1996 (Revised November 1996)
Case

Supermarkets in Inner Cities

By: James E. Austin and Jaan Elias

Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods. View Details

Keywords: Urban Scope; Market Entry and Exit; Alliances; Business and Government Relations; Problems and Challenges; Development Economics; Business and Community Relations; Business Ventures; Strategic Planning; Cooperation

winter 1996
Article

Cause-Related Marketing: Finding the Ideal Corporate Alliance

By: S. A. Greyser

Keywords: Marketing; Alliances

1996
Working Paper

Winner-Take-All Alliances

By: Tarun Khanna

December 1995
Article

Social Structure and Alliance Formation Patterns: A Longitudinal Analysis

By: Ranjay Gulati

Keywords: Alliances; Society; Theory

1995
Chapter

Dealing with Blocking Coalitions and Related Barriers to Agreement: Lessons from Negotiations on the Oceans, the Ozone, and the Climate

Keywords: Agreements and Arrangements; Alliances; Negotiation; Environmental Sustainability; Climate Change

1995
Book

Strategic Alliances: An Entrepreneurial Approach to Globalization

By: M. Y. Yoshino and S. Rangan

Keywords: Alliances; Entrepreneurship; Globalization

February 1995
Article

Does Familiarity Breed Trust? The Implications of Repeated Ties on Contractual Choice in Alliances

By: Ranjay Gulati

Keywords: Trust; Contracts; Decision Choices and Conditions; Alliances

January 1995 (Revised March 1995)
Supplement

Apple Computer 1995 (A)

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details

Keywords: Competitive Strategy; Information Infrastructure; Alliances; Rights; Computer Industry

winter 1995
Article

How to Manage an IT Outsourcing Alliance

By: F. W. McFarlan and R. L. Nolan

Keywords: Management; Job Cuts and Outsourcing; Information Technology; Alliances

1995
Conference Presentation

Social Structure and Alliance Formation Patterns: A Longitudinal Analysis

By: Ranjay Gulati

1995
Chapter

Towards a Winning Climate Coalition

Keywords: Climate Change; Alliances; Negotiation

December 1994
Case

Four-Way Organization: One Round

One round of negotiation exercise to explore the dynamics of coalition formation. View Details

Keywords: Negotiation; Alliances

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

Educators

July–August 1994
Article

Collaborative Advantage: The Art of Alliances

By: R. M. Kanter

Keywords: Alliances

June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

By: David B. Yoffie

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

Educators

June 1994 (Revised March 1995)
Supplement

Swissair's Alliances (B)--1991-94

By: David B. Yoffie

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details

Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry