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- All HBS Web
(528)
- News (75)
- Research (423)
- Multimedia (1)
- Faculty Publications (363)
- October 2019 (Revised June 2020)
- Supplement
Airbus vs. Boeing (G): New Planes and Upgrades (2011)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,... View Details
Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Air Transportation Industry
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (G): New Planes and Upgrades (2011)." Harvard Business School Supplement 720-382, October 2019. (Revised June 2020.)
- February 1999 (Revised November 2000)
- Case
FlightSafety International (A)
Describes the flight training industry and its premier competitor, FlightSafety International. Traces the rise and subsequent slowdown in the growth of this firm. View Details
Keywords: Safety; Strategy; Value Creation; Air Transportation; Business Growth and Maturation; Air Transportation Industry
Rukstad, Michael G. "FlightSafety International (A)." Harvard Business School Case 799-113, February 1999. (Revised November 2000.)
- October 2019
- Supplement
Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.
- April 2016
- Teaching Note
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby and Joycelyn W. Eby
This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics." View Details
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details
Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- April 2005 (Revised June 2005)
- Compilation
Boeing 787: The Dreamliner
By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Air Transportation Industry; United States
Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner." Harvard Business School Compilation 305-101, April 2005. (Revised June 2005.)
- December 2019 (Revised June 2020)
- Case
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Kerry Herman and Carin-Isabel Knoop
Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and... View Details
Keywords: Leadership And Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation; Outcome or Result; Air Transportation Industry; Los Angeles
Groysberg, Boris, Kerry Herman, and Carin-Isabel Knoop. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised June 2020.)
- July 2005 (Revised June 2006)
- Case
Ryanair Holdings plc
Examines the valuation of an Irish airline that reported its first decline in net income in 2004 and saw a 30% stock price drop on the news. Ryanair is a low-cost, low-fare airline headquartered in Dublin, Ireland, operating over 200 routes in 20 countries. The company... View Details
Keywords: Strategy; International Accounting; Analysis; Valuation; Air Transportation; Forecasting and Prediction; Finance; Air Transportation Industry; Dublin
Bradshaw, Mark T. "Ryanair Holdings plc." Harvard Business School Case 106-003, July 2005. (Revised June 2006.)
- September 1988
- Case
Frontier Airlines, Inc. (A) (Condensed)
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details
Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry
McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
- September 1994
- Case
American Airlines: Object Oriented Flight Dispatching Systems
By: F. Warren McFarlan and Espen Andersen
American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details
Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States
McFarlan, F. Warren, and Espen Andersen. "American Airlines: Object Oriented Flight Dispatching Systems." Harvard Business School Case 195-046, September 1994.
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
- August 1994
- Case
Southwest Airlines: 1993 (Abridged Update)
By: James L. Heskett
Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry
Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.
- November 2013 (Revised January 2015)
- Case
Restructuring JAL
By: Malcolm Baker, Adi Sunderam, Nobuo Sato and Akiko Kanno
Hideo Seto, the recently appointed chairman of the investment committee of the Enterprise Turnaround Initiative Corporation, must decide whether to push JAL group, Japan's largest airline, into bankruptcy or to act as a sponsor in an out-of-court restructuring. The... View Details
Keywords: Bankruptcy; Costs Of Financial Distress; Cost vs Benefits; Air Transportation; Restructuring; Capital Structure; Insolvency and Bankruptcy; Air Transportation Industry; Japan; United States
Baker, Malcolm, Adi Sunderam, Nobuo Sato, and Akiko Kanno. "Restructuring JAL." Harvard Business School Case 214-055, November 2013. (Revised January 2015.)
- October 2019
- Supplement
Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)." Harvard Business School Supplement 720-383, October 2019.
- June 2020
- Case
TransDigm: The Acquisition of Aerosonic Corp.
By: Benjamin C. Esty and Daniel W. Fisher
In April 2013, TransDigm, a company that manufactured a wide range of highly engineered aerospace parts for both military and commercial aircraft, announced an agreement to acquire Aerosonic Corporation for $39 million in cash (1.2 times Aerosonic’s sales of $31... View Details
Keywords: Mergers and Acquisitions; Growth Management; Business Strategy; Competitive Strategy; Value Creation; Valuation; Negotiation; Cash Flow; Contracts; Air Transportation Industry; Air Transportation Industry; United States
Esty, Benjamin C., and Daniel W. Fisher. "TransDigm: The Acquisition of Aerosonic Corp." Harvard Business School Case 720-480, June 2020.
- December 2010 (Revised March 2015)
- Case
The Wright Brothers and Their Flying Machines
By: Tom Nicholas and David Chen
Wilbur (1867-1912) and Orville (1871-1948) Wright were fascinated by the mystery of flight and they built on the ideas of prominent earlier figures such as Octave Chanute (1832-1910) the French-born American who was influential in fostering the free exchange of ideas... View Details
Keywords: Entrepreneurship; Business History; Technological Innovation; Patents; Knowledge Sharing; Air Transportation; Air Transportation Industry; Europe; United States
Nicholas, Tom, and David Chen. "The Wright Brothers and Their Flying Machines." Harvard Business School Case 811-034, December 2010. (Revised March 2015.)
- December 2001 (Revised February 2004)
- Case
Aviation Security after September 11th: Public or Private?
Was the public or the private sector best positioned to provide security and baggage screening services? The suicide attacks on the World Trade Center and the Pentagon, and the plane crash outside Pittsburgh, marked September 11, 2001, as the date of the most severe... View Details
Keywords: Private Ownership; National Security; Air Transportation; State Ownership; Air Transportation Industry; United States
Dyck, Alexander, and Mehmet Beceren. "Aviation Security after September 11th: Public or Private?" Harvard Business School Case 702-021, December 2001. (Revised February 2004.)
- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Strategic Alliance and Strategic Position--May 1996
By: Leonard A. Schlesinger and Davis Dyer
Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details
Keywords: Air Transportation; Restructuring; Alliances; Competitive Strategy; Government Administration; Cooperation; Business Strategy; Air Transportation Industry; United States; Netherlands
Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
- October 2019
- Supplement
Airbus vs. Boeing (J): New Plane Developments (2016)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)