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      • August 1994
      • Case

      Southwest Airlines: 1993 (Abridged Update)

      By: James L. Heskett
      Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
      Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry
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      Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.
      • June 1994 (Revised March 1995)
      • Case

      Swissair's Alliances (A)

      By: David B. Yoffie
      Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details
      Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry
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      Yoffie, David B. "Swissair's Alliances (A)." Harvard Business School Case 794-152, June 1994. (Revised March 1995.)
      • June 1994 (Revised March 1995)
      • Supplement

      Swissair's Alliances (B)--1991-94

      By: David B. Yoffie
      Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details
      Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry
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      Yoffie, David B. "Swissair's Alliances (B)--1991-94." Harvard Business School Supplement 794-153, June 1994. (Revised March 1995.)
      • June 1994
      • Supplement

      Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

      By: David B. Yoffie
      Updates the (A) case. View Details
      Keywords: Commercialization; Competition; Air Transportation Industry
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      Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)." Harvard Business School Supplement 794-149, June 1994.
      • August 1993 (Revised April 1997)
      • Case

      Southwest Airlines: 1993 (A)

      By: James L. Heskett and Roger H. Hallowell
      Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
      Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
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      Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
      • July 1993 (Revised May 1998)
      • Teaching Note

      Swissair's Alliances (A); Swissair's Alliances (B) TN

      By: David B. Yoffie
      Teaching Note for (9-794-152) and (9-794-153). View Details
      Keywords: Air Transportation Industry
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      Yoffie, David B. "Swissair's Alliances (A); Swissair's Alliances (B) TN." Harvard Business School Teaching Note 794-012, July 1993. (Revised May 1998.)
      • July 1993
      • Case

      Air Miles Canada

      By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
      Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
      Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada
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      Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.
      • May 1993
      • Case

      Continental Airlines--1992

      By: Stuart C. Gilson
      Keywords: Air Transportation Industry
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      Gilson, Stuart C. "Continental Airlines--1992." Harvard Business School Case 293-132, May 1993.
      • October 1992
      • Teaching Note

      Frontier Airlines, Inc. (A) and (B) TN

      By: Lynda M. Applegate
      Teaching Note for (9-184-041) and (9-186-191). View Details
      Keywords: Air Transportation Industry
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      Applegate, Lynda M. "Frontier Airlines, Inc. (A) and (B) TN." Harvard Business School Teaching Note 193-056, October 1992.
      • October 1992
      • Supplement

      British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive

      By: John P. Kotter
      Keywords: Air Transportation Industry
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      Kotter, John P. "British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive." Harvard Business School Video Supplement 493-503, October 1992.
      • May 1992 (Revised May 1993)
      • Supplement

      Jan Carlzon: CEO at SAS (B)

      By: Christopher A. Bartlett
      Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details
      Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
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      Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)
      • February 1992 (Revised September 2019)
      • Case

      The House of Tata

      By: James E. Austin and Ashish Nanda
      The case traces the evolution of the Tata group, one of the largest and highly respected Indian business houses, from its 19th century founding and early growth in diverse industries, to its response to changes in government regulation in independent India, up to its... View Details
      Keywords: Indian Economy; International Business; Government And Business; Government Regulation; Synergy; Conglomerates; Business Conglomerates; Developing Countries and Economies; Business and Government Relations; Business History; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; India
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      Austin, James E., and Ashish Nanda. "The House of Tata." Harvard Business School Case 792-065, February 1992. (Revised September 2019.)
      • 1992
      • Chapter

      The Hubris of Regulated Competition in Airlines

      By: R. H.K. Vietor
      Keywords: Air Transportation; Governing Rules, Regulations, and Reforms; Air Transportation Industry
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      Vietor, R. H.K. "The Hubris of Regulated Competition in Airlines." In Economic Regulation: Theory and History, edited by J. High. Ann Arbor, MI: University of Michigan Press, 1992.
      • November 1991
      • Case

      British Airways: ""The World's Biggest Offer""

      By: Stephen A. Greyser
      Keywords: Air Transportation Industry
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      Greyser, Stephen A. British Airways: ""The World's Biggest Offer"". Harvard Business School Case 592-051, November 1991.
      • May 1991 (Revised October 1993)
      • Case

      Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

      By: David B. Yoffie
      Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
      Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Air Transportation Industry
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      Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
      • February 1991
      • Teaching Note

      People Express Airlines: Rise and Decline, Teaching Note

      By: Michael Beer and Gary W. Loveman
      Teaching Note for (9-490-012). View Details
      Keywords: Air Transportation Industry
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      Beer, Michael, and Gary W. Loveman. "People Express Airlines: Rise and Decline, Teaching Note." Harvard Business School Teaching Note 491-080, February 1991.
      • November 1990 (Revised June 1991)
      • Case

      American Airlines (A): Strategy in the 1990s

      By: Jay W. Lorsch and Gary W. Loveman
      American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
      Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
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      Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
      • November 1990
      • Case

      Eastern Airlines: The ""Fight Back"" Campaign

      By: Stephen A. Greyser and Norman Klein
      Keywords: Advertising Campaigns; Air Transportation Industry
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      Greyser, Stephen A., and Norman Klein. Eastern Airlines: The ""Fight Back"" Campaign. Harvard Business School Case 591-044, November 1990.
      • October 1990 (Revised September 1993)
      • Case

      Changing the Culture at British Airways

      By: John P. Kotter
      In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom
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      Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
      • spring 1990
      • Article

      Contrived Competition: Airline Regulation and Deregulation, 1925-88

      By: R. H.K. Vietor
      Keywords: Competition; Governing Rules, Regulations, and Reforms; Business History; Air Transportation Industry
      Citation
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      Vietor, R. H.K. "Contrived Competition: Airline Regulation and Deregulation, 1925-88." Business History Review 64, no. 1 (spring 1990): 61–108.
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