Filter Results:
(433)
Show Results For
- All HBS Web (433)
- Faculty Publications (97)
Show Results For
- All HBS Web (433)
- Faculty Publications (97)
- Web
the Art of American Advertising - Advertising Products
printing,” Nathaniel Fowler’s advertising manual enthused. 7 By the late 1800s, innovations in chromolithography, including the use of automated steam-powered rotary printing presses and curved zinc printing plates, expanded production to thousands of sheets a day and... View Details
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
the benefits of managerial expertise may be offered for purely private gain and that this is equivalent to advancing societal interests. Having given rise to the notion of making managers "think and behave like owners" through equity-linked compensation,... View Details
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
reflects their aggressive decarbonization goals Another interesting facet of our visit was a discussion with Maersk’s government affairs director. He talked about how new rules by the International Maritime Organization (IMO)—a UN agency... View Details
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
always lead to the benefits the organizations had anticipated. For example, many organizations anticipated that fundraising would be easier once they were larger. In fact, fundraising did not necessarily become easier with organizational growth, yet significant new... View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details
- 22 Feb 2022
- News
New Urban Order
electrification—from the car manufacturers and utility companies to government agencies and the public, who often have a say in where and how charging locations are implemented. An ongoing partnership with GM, for example, is enabling... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
expensive natural disasters risk the planet on which we depend, and are already triggering immense geopolitical ramifications and population displacement amid costs to human health, food security, and water availability. Weigh that... View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
with his latest brilliant inspiration. For decades, advertising agencies have thrived on, and in some ways fostered, the idea of advertising as a creative black box. “I think the story here is how the industry has evolved and adapted”... View Details
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
medicine. They do not know if they received good value for the money. Partially as a result of this lack of transparency, increases in employers’ health care costs have outstripped inflation and workers’ wage increases for decades.... View Details
- 01 Dec 1997
- News
Short Takes
employers and employees. "The growth of staffing agencies suggests that we may be witnessing a slow recasting of the economy's institutional matrix where people are emerging as bundles of skills, organizations as constellations of... View Details
Keywords: Judith Ross
- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
contracts.” In fixed-price contracts, the supplier provides a product or service to the government at a fixed price. In cost-plus contracts, the supplier bills the government based on reported production costs and profit margin, making it... View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
convert inadvertent users to future customers, especially when there are potentially multiple alternative suppliers. Were there alternatives to explicit legal threats that could be used to increase compliance? Luo and Mortimer began working with a stock photo View Details
- 01 Sep 2003
- News
In the Running?
businesspeople say is their biggest, single problem: the soaring cost of workers’ compensation insurance.” Democrat Garamendi has twice been elected insurance commissioner — he’s also served sixteen years in the state legislature, and in... View Details
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
release date. Doing so, however, would negate cost savings achieved by reusing film copies across staggered release dates. Studios could also limit a film's distribution to digital, not analog, screens, the copies tagged with electronic... View Details
- 11 May 2010
- First Look
First Look: May 11
Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside... View Details
Keywords: Martha Lagace
- Portrait Project
Tomiwa Igun
power-consulting agency in Nigeria to provide consistent, affordable electricity solutions and advise policy makers to develop sustainable energy policies around West Africa. I will live my life fighting the darkness while pushing against... View Details
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
organizations, which often use capitated payments, and bundled payments. Nearly half (46%) of respondents say value-based contracts significantly improve the quality of care, and another 42% say value-based contracts significantly lower the View Details
Keywords: Dina Gerdeman
- 30 Aug 2021
- News
One and the Same
Taking notes is often seen as a gendered, secretarial role—something to be avoided at all costs if you were a young woman hoping to make an impact early in your career. But Mary Wooldridge (MBA 1994) saw it differently. “If you are... View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to... View Details
- Web
Buy Now, Pay Later: Credit and Information Technology
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting The Mercantile... View Details