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- Faculty Publications (180)
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- All HBS Web (350)
- Faculty Publications (180)
- January 2014
- Case
Boeing 787 Manufacturing Footprint
By: Willy Shih
This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details
- May 2012
- Case
Columbia's Final Mission (Abridged) (A)
By: Amy C. Edmondson and Kerry Herman
This case documents decision-making processes, organizational culture, and other contributors to NASA's failed Columbia mission in 2003. Addresses the question of how organizations should deal with "ambiguous threats" - weak signals of potential crisis - and explores... View Details
Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Leadership; Organizational Culture; Decision Making; Failure; Crisis Management; Aerospace Industry
Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (A)." Harvard Business School Case 612-095, May 2012.
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- April 2007
- Case
The Boeing Company: Moonshine Shop
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry
Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
- December 2000 (Revised August 2001)
- Teaching Note
Airbus A3XX: Developing the World's Largest Commercial Jet (A) and (B) TN
By: Benjamin C. Esty and Michael Kane
Teaching Note for (9-201-028) and (9-201-126). View Details
Keywords: Aerospace Industry
- April 1985 (Revised May 1993)
- Case
Spacelabs (A)
Keywords: Aerospace Industry
Herzlinger, Regina E. "Spacelabs (A)." Harvard Business School Case 185-129, April 1985. (Revised May 1993.)
- October 1994
- Supplement
American Airlines' Value Pricing (C)
By: Alvin J. Silk and Jamie Harper
Designed as a follow-up to American Airlines' Value Pricing (A). View Details
Keywords: Aerospace Industry
Silk, Alvin J., and Jamie Harper. "American Airlines' Value Pricing (C)." Harvard Business School Supplement 595-037, October 1994.
- September 1990 (Revised November 1991)
- Case
National Aeronautics and Space Administration (NASA)
By: V. Kasturi Rangan and Steven Russel
Rangan, V. Kasturi, and Steven Russel. "National Aeronautics and Space Administration (NASA)." Harvard Business School Case 591-019, September 1990. (Revised November 1991.)
- March 1982
- Supplement
Airframe Industry (N): Aircraft Profiles (as of September 1980)
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (N): Aircraft Profiles (as of September 1980)." Harvard Business School Supplement 582-014, March 1982.
- March 1982
- Supplement
Airframe Industry (M): Aircraft Profiles (as of September 1978)
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (M): Aircraft Profiles (as of September 1978)." Harvard Business School Supplement 582-013, March 1982.
- September 1998
- Supplement
Lockheed Martin, Video
Keywords: Aerospace Industry
Kanter, Rosabeth M. "Lockheed Martin, Video." Harvard Business School Video Supplement 399-505, September 1998.
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
- 01 Jun 2001
- News
Eric C. Feagler: Against the Odds
When he graduated from the United States Naval Academy in 1990 with a degree in aerospace engineering, Eric Feagler (MBA 2001) had already been accepted by the Navy’s elite flight training program. After a brief postgraduation return to... View Details
- 21 Aug 2017
- Blog Post
From Germany to HBS
that after high school I decided to work for a non-profit organization in Indonesia, attend university in London and Singapore, and eventually join the Boston Consulting Group where I did projects across Africa and Europe. Although I pursued View Details
- 11 Feb 2016
- Blog Post
First Came Love, then Came Business School
the aerospace industry. Jocelyne knew for a number of years that she wanted to go to business school – and HBS was the dream. Cory was planning to do his MBA as well, but had no concrete plans until Jocelyne decided to start applying in... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker? Because inspecting the outside of... View Details
Dwane L. Wallace
In 1936, Wallace took complete control of Clyde Cessna Aircraft and set out to make it the #1 light plane manufacturer. Wallace’s sharp engineering skills allowed him to create high quality, low cost planes that could be made on efficient assembly lines. Securing an... View Details
Keywords: Automotive & Aerospace
Thomas E. Braniff
Braniff received his first airmail contract from the federal government in 1934, four years after founding Braniff Airways. In 1952, Braniff acquired Mid-Continent Airlines, which made Braniff Airways the sixth largest airline in the U.S. and the twelfth largest in the... View Details
Keywords: Automotive & Aerospace
W. Michael Blumenthal
When Blumenthal took over Bendix, it had become a gigantic conglomerate producing a bewildering variety of products. Blumenthal sold several of the company’s unprofitable divisions, and doubled company sales during his tenure to more than $3 billion. Under his... View Details
Keywords: Automotive & Aerospace