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- Faculty Publications (59)
Show Results For
- All HBS Web (234)
- Faculty Publications (59)
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following:... View Details
Keywords: by Avery Forman
- 07 Mar 2017
- First Look
First Look at New Research, March 7
“steeped-in-tradition” background that Willis, hired by Wimbledon in 2012 and promoted to Head of Digital and Content in 2015, had to figure out the proper role for digital and social media at Wimbledon. The motivation behind the push... View Details
Keywords: Sean Silverthorne
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
"Selling tickets isn't where the money is," says Higgins, a senior lecturer at Harvard Business School, a veteran venture capitalist, and an owner of the Portland Pirates hockey team. "Sports media content is such a big... View Details
- Web
Native American Heritage Month | Baker Library
support the research and curriculum of the Harvard Business School today and into the future. Collection activities focus on the career and professional development needs of our MBA students and alumni, as well as on access to business View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details
Keywords: by Michael Blanding
- Profile
Monne Williams
than looking ten years out. An MBA would give me the content and skills necessary for transitioning from tactical roles to strategy and long-term planning." A visit to an HBS class made a big impression on Monne. "The class was... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
variation of online shopping. Rather than just study the problem, they also came up with a possible solution: Virtual Dates. The researchers began their work by talking to online-dating-site users about their experiences, supplementing these conversations with surveys... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
"The beauty about the mathematical model is that it allows us to show mathematically that our intuition works; it also allows us to investigate how various factors such as different platform production costs and exclusive content affect... View Details
- Web
Meet the Team | Information Technology
the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working in advertising in France for clients including Air France, Chanel, and Christian Dior. Ivan specialized in video... View Details
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
advertisements to building their own outlets and content. Kraft Foods, for example, is now one of the largest publishers of food-related materials. IBM is launching thought leadership communities. PepsiCo uses social networks to reach... View Details
Keywords: by Staff
- Web
Terms of Use | HBS Online
rights; Content that you do not have the right to disclose; Profane, pornographic, obscene, indecent or unlawful content; Advertising or any form of commercial solicitation; View Details
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional computer lab, basic webpage,... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
traditional newspapers are fighting an uphill battle for readership against Internet content portals. Q: From a management skills perspective, what do managers and strategists who make their living from software platforms need? Seems like... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
level the consumer seems to benefit What are the downsides for consumers?: no choice in platform content feed from ‘preferred’ sources, personal information, and pattern recognition issues to name a few. So governance and policy settings... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 28 Aug 2012
- First Look
First Look: August 28
marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other View Details
Keywords: Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How... View Details
Keywords: Martha Lagace
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web: View Details
Keywords: Sean Silverthorne