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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

three markets." Globalization and the Poor Half of the world's population lives in poverty, but their needs and desires are no less real. Efforts by governmental and non-governmental agencies to promote economic globalization and... View Details
Keywords: by Working Knowledge editors
  • 22 May 2012
  • First Look

First Look: May 22

banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin... View Details
Keywords: Sean Silverthorne
  • 23 Nov 2010
  • First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

report their own violations. In this study, we examine how regulatory enforcement activities influence organizations' decisions to self-police. We created a comprehensive dataset for the "Audit Policy," a United States Environmental Protection View Details
Keywords: Martha Lagace
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=609046 Note: Credit Rating Agencies Harvard Business School Note 209-056 The note examines the role of credit rating agencies... View Details
Keywords: Martha Lagace
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser... View Details
Keywords: Martha Lagace
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard... View Details
Keywords: by Carmen Nobel; Retail
  • Web

Drone Policy | About

advertising purposes for HBS, Harvard University, or other organizations are not permitted over HBS property. HBS requires recreational UAS operators to request approval from HBS Operations prior to flight. A request can be submitted by... View Details
  • 12 Aug 2014
  • First Look

First Look: August 12

2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

dreams in the pages of upscale women's magazines. Indeed, when Revson first saw The $64,000 Question, he was angry with his advertising agency for buying it. There was no glamour, no mystery. The View Details
Keywords: by Richard S. Tedlow
  • 17 Aug 2015
  • Research & Ideas

Who is Boss in the Sharing Economy?

hair salons to real estate agencies have long organized themselves as associations of individuals, with the company itself exerting more or less control over the interaction between service provider and customer. Some hair salons employ... View Details
Keywords: by Michael Blanding; Service; Technology
  • 25 Mar 2014
  • First Look

First Look: March 25

ties can lead to less timely investments. Further examination shows that the reduced timeliness of connected funds is driven by a reluctance to withdraw holdings prior to weak investee performance. We interpret this as agency conflicts... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating negative duties (i.e., duties to refrain from certain... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

  Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a... View Details
Keywords: Martha Lagace
  • 08 May 2019
  • Blog Post

Top-Notch Talent Begets Top-Notch Talent

a variety of dynamic, in-demand work engagements). But many times, the greatest ideas arise out of opportunity. And often, the best businesses are created to address a market gap. In this case, it was both. Cheney had spent six years post HBS working in strategy for... View Details
  • 05 May 2023
  • News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and... View Details