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  • April 1994
  • Supplement

Advertising and Promotion Management, Fourth Edition, Video Index

By: John A. Quelch
Related
  • 16 Mar 2010
  • News

Towards a Bill of Rights for Online Advertisers

  • Web

Trade Catalogs - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets Advertising Products Trade Catalogs Trade... View Details
  • May 2018 (Revised September 2018)
  • Case

BuzzFeed—What Future for Native Advertising and Branded Content?

By: Felix Oberholzer-Gee
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
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  • 1997
  • Working Paper

Intermedia Substitutability in the U.S. National Advertising Market

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Related
  • 12 Feb 2013
  • News

Welcome to the Future of Advertising Insight Center

  • Web

Site Credits - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 Research Links Bibliography Site Credits CURATOR: Melissa... View Details
  • May 2009
  • Article

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

By: Nikhil Agarwal, Susan Athey and David Yang
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  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • March 2014
  • Teaching Note

Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

By: Dennis Yao
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  • 10 Feb 2010
  • News

Harvard Business School Faculty Comment on Super Bowl Advertisements

  • 27 Mar 2025
  • News

Advertising Measurable Hiring Goals Attracts a More Diverse Pipeline

  • 2013
  • Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details
Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America
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  • 21 May 2014
  • News

What to do when your refrigerator starts advertising

  • 05 Feb 2013
  • News

Pistachios beat Blackberry in Super Bowl's advertising match

  • 15 Nov 2016
  • News

Facebook, Google Crack Down on Fake News Advertising

  • Video

Dr. Catena Video Clip - Marketing & Advertising

  • 24 Mar 2008
  • Working Paper Summaries

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud

Keywords: by Benjamin G. Edelman; Video Game; Web Services
  • Web

A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details
  • Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details