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Show Results For
- All HBS Web
(1,977)
- News (326)
- Research (1,270)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
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- 01 Dec 2008
- News
Teaching is in his DNA
John McArthur, as many of his friends say emphatically, is a teacher. “That’s his DNA,” says Boston advertising legend Jack Connors. “He wants to take his students, whoever they may be, and turn them into contributors to the community.... View Details
- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and... View Details
- 17 Oct 2009
- News
Understanding Users of Social Networks
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging... View Details
- 26 Jun 2008
- News
The First HBS Class Notes
advertised on the front cover! From one page in 1925 and one photo in 1926 to today's 450-500 pages and 450-500 photos every issue: Mighty oaks from little acorns grow! For a history of HBS's class notes tracing that growth, see the... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 01 Sep 2004
- News
Charles Stoddard (MBA 1969)
community. Our second-largest shareholder was so enamored by this that he wanted me to advertise it. I absolutely refused. I always followed the theory that if someone else toots your horn, the noise travels twice as far. Grand Bank was... View Details
Keywords: Finance
- 01 Dec 2012
- News
The Billion-Dollar Question
to summer camp. My HBS classmate Jeff Hicks could have inched his way to a billion dollars by sticking with his hugely successful advertising firm. Instead, as other HBS alumni have done, he took his wife and three kids on a one-year,... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Swing by Swing is a disruptive technology platform for golf—we provide tools to engage golfers and a platform for golf courses and advertisers to connect with these golfers. Swing by Swing has registered 1 million users and generated 2011... View Details
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details
Keywords: Garry Emmons
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for advertisers to... View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
with the most Facebook and Twitter followers are music folks.” Done deals: Revolt advertisers include Anheuser-Busch, Beats by Dr. Dre, Chrysler, McDonald’s, and Procter & Gamble, among others. Two up-and-coming faves: Kendrick Lamar, a... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Mar 2017
- News
Weaving Success in India
Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details
Keywords: April White
- 01 Jun 2016
- News
Making It Possible to Explore and Grow
levels. Khan came to the United States from Pakistan when she was 17. She earned her undergraduate degree at Stanford University and became the youngest chief of staff to the CEO of a mobile advertising startup before going into venture... View Details