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  • 2021
  • Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
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  • May 2009
  • Article

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

By: Nikhil Agarwal, Susan Athey and David Yang
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  • April 1994
  • Supplement

Advertising and Promotion Management, Fourth Edition, Video Index

By: John A. Quelch
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  • 16 Mar 2010
  • News

Towards a Bill of Rights for Online Advertisers

  • Web

Site Credits - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 Research Links Bibliography Site Credits CURATOR: Melissa... View Details
  • March 2014
  • Teaching Note

Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

By: Dennis Yao
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  • 10 Feb 2010
  • News

Harvard Business School Faculty Comment on Super Bowl Advertisements

  • 27 Mar 2025
  • News

Advertising Measurable Hiring Goals Attracts a More Diverse Pipeline

  • May 2018 (Revised September 2018)
  • Case

BuzzFeed—What Future for Native Advertising and Branded Content?

By: Felix Oberholzer-Gee
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
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  • 1997
  • Working Paper

Intermedia Substitutability in the U.S. National Advertising Market

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
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  • 12 Feb 2013
  • News

Welcome to the Future of Advertising Insight Center

  • 2013
  • Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details
Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America
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  • 24 Mar 2008
  • Working Paper Summaries

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud

Keywords: by Benjamin G. Edelman; Video Game; Web Services
  • 21 May 2014
  • News

What to do when your refrigerator starts advertising

  • 05 Feb 2013
  • News

Pistachios beat Blackberry in Super Bowl's advertising match

  • 15 Nov 2016
  • News

Facebook, Google Crack Down on Fake News Advertising

  • Video

Dr. Catena Video Clip - Marketing & Advertising

  • June 2013
  • Article

How to Profit from 'Lean Advertising'

By: Thales S. Teixeira
This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details
Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry
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  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics