Publications

June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

June 2003
Case

Peabody Simpson at the Crossroads

By: Rajiv Lal, Nitin Nohria and Leslie Freeman

Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details

Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design

June 1990 (Revised October 1993)
Case

Phil Knight: CEO at NIKE--1983

By: Richard E. Walton

An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details

Keywords: Management Teams; Apparel and Accessories Industry; Entertainment and Recreation Industry; Sports Industry

May 2014
Teaching Note

Gunfire at Sea (multi-media case)

By: Michael Tushman

This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details

Keywords: Leading Change; National Security; Innovation Leadership; Public Administration Industry; United States

12 Dec 2023
Cold Call Podcast

Can Sustainability Drive Innovation at Ferrari?

Keywords: Re: Raffaella Sadun; Auto

November 2007
Supplement

Differences at Work: Allie (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Allie (B) HBS Case No. 9-408-055 Allie and her colleague initially refuse to go but when her boss makes a scene they reluctantly agree to accompany him to the beach despite his inappropriate behavior. Later back at company headquarters they tell... View Details

Keywords: Ethics; Working Conditions; Rank and Position; Power and Influence

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

This sad scenario plays out at many firms: Top-performing salespeople get promoted to become sales managers, but don’t actually know how to manage. The result is a disaster—productivity takes a dive, disgruntled salespeople start heading... View Details

Keywords: by Dina Gerdeman

November 2008
Supplement

Differences at Work: Sameer (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Sameer (B) HBS Case No. 9-609-054, Sameer leaves the firm at the summer's end without confronting his employer about the jokes and wondering whether he made the right choice. Later Sameer's former employer calls him to apologize for their... View Details

Keywords: Decision Choices and Conditions; Moral Sensibility; Resignation and Termination; Working Conditions; Opportunities; Behavior

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry

December 2014 (Revised November 2016)
Case

Dylan Pierce at Peninsula Industries

By: Karthik Ramanna

Peninsula Industries' U.S. country manager, Peter Lee, has a problem—his star hire, Dylan Pierce, is threatening to quit. Peninsula is a large Korean conglomerate multinational that has been keen to attract foreigners. Dylan was hired by Peter to work in Peninsula's... View Details

Keywords: Multinational Corporation; Multicultural Teams; Leadership; Diversity; Electronics Industry; Korean Peninsula; United States

January 2018
Supplement

Transformation at ING (B): Innovation

By: William R. Kerr, Federica Gabrieli and Emer Moloney

Supplement to HBS No. 818-077. Together with the agile methodology, innovation at ING was an enabler for the company’s purpose of empowering people to stay a step ahead in life and business. The case explores ING's innovation priorities and strategy as well as the... View Details

Keywords: Innovation; Agile; Fintech; Innovation and Invention; Strategy; Technological Innovation; Banking Industry

November 2007
Supplement

Differences at Work: Emily (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Emily (B) HBS Case No. 9-408-046 Emily considers whether to file a formal complaint with her Human Resources department about the emails but ultimately decides to confront the culprits herself, beginning by sending an email to one of her... View Details

Keywords: Working Conditions; Interpersonal Communication; Employees; Conflict and Resolution; Communication

August 2009 (Revised June 2015)
Case

MINTing Innovation at NewYork-Presbyterian (A)

By: Richard G. Hamermesh and David Kiron

Several top surgeons at NewYork-Presbyterian Hospital (NYP) are receiving financial and administrative support to advance their surgical device inventions through the earliest stages of commercialization. View Details

Keywords: Health Care; Innovation ＆ Entrepreneurship; Hospital; Entrepreneurship; Financing and Loans; Investment; Health Care and Treatment; Innovation and Invention; Intellectual Property; Commercialization; Health Industry; Medical Devices and Supplies Industry; New York (state, US)

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

August 2017 (Revised November 2021)
Case

Ryan Greene at Rainier Wearables

By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton

This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details

Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career

November 2007
Supplement

Differences at Work: Erica (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Erica (B) HBS Case No. 9-408-048, Erica discovers that both she and the client are African-American. She reflects on why she has been invited to attend the dinner. View Details

Keywords: Race; Employees

November 2007
Supplement

Differences at Work: Allie (C)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: (C) HBS Case No. 9-408-056 Allie decides not to pursue a sexual harassment charge and instead remedies the situation by transferring to the marketing division in her company. She reflects on how powerless the situation made her feel and how it... View Details

Keywords: Emotions; Ethics; Working Conditions; Rank and Position; Power and Influence

April 2021 (Revised July 2021)
Case

Public Equities Impact Investing at BlackRock

By: Shawn A. Cole, Vikram S. Gandhi, Michael Norris and John Masko

In early 2021, BlackRock—the world’s largest asset manager with $9 trillion in assets under management (AUM)—sought to become a leader in promoting environmental and social sustainability. Over the previous ten years, CEO Larry Fink had written an annual open letter to... View Details

Keywords: Impact Investing; Renewable Energy; Climate Change; Environmental Sustainability; Equity; Corporate Social Responsibility and Impact; Financial Management; Investment Funds; Investment Return; Mission and Purpose; Organizational Change and Adaptation; Financial Services Industry; United States