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- March 2012 (Revised April 2012)
- Teaching Plan
Branding Yoga (TP)
By: Rohit Deshpande, Rohit Deshpandé, Kerry Herman and Annelena Lobb
- December 2011 (Revised February 2013)
- Case
Branding Yoga
By: Rohit Deshpande, Kerry Herman and Annelena Lobb
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details