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  • May 2000 (Revised September 2000)
  • Exercise

Tyrell Web Developers Inc. (A)

By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details
Keywords: Web Sites; Software; Product Development; Design; Internet
Related
  • 22 May 2014
  • News

For Website Personalization, Simple Is the New Sexy

Keywords: web analytics; customer data; web personalization
  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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  • 04 May 2011
  • Research & Ideas

Is Web Surfing Distracting Your Workers?

employees to send packages to correct addresses. Instead of a blanket policy prohibiting web use, Piovesan suggests employers give workers periodic breaks for personal communications. "We think it would... View Details
Keywords: by Michael Blanding
  • 21 Jul 2008
  • News

HBS Institutional Memory Web Site Adds New Feature

  • 01 Dec 2004
  • News

Getting Personal

the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Web of Science | Baker Library

Web of Science Complete bibliographic data plus citations and abstracts to journal articles across a wide range of scientific, technological, social sciences, arts, and humanities disciplines. Read More Provides users with the ability to... View Details
  • 01 Dec 2006
  • News

New on the Web at Alumni Career Services

HBS alumnae seeking to return to the workforce and all alumni interested in board positions now have new tools on the Alumni Career Services Web site to assist in their search. The “on-rampers” résumé database was designed exclusively for... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all Android phones in the United States, and surpassed Twitter’s daily usage shortly thereafter. Pokémon... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • May 16 2023
  • Testimonial

Professional and Personal Growth Merge at OPM

  • 01 Apr 1997
  • News

HBS Duo Offers Personalized Career Assessment

personalized assessment that draws on the information outlined in the book. HBS graduates may also access additional features by visiting the HBS alumni home page on the World Wide Web. In an intriguing discussion of career... View Details
Keywords: Bob Binstock
  • February 2021 (Revised March 2022)
  • Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details
Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
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  • January–February 2018
  • Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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  • Web

Using Personal Devices for HBS Business | Information Technology

Using Personal Devices for HBS Business Leveraging our own devices is something that is very common for all of us. Whether you're simply leveraging your mobile device to check email, or using a personal... View Details
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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  • 25 Jun 2018
  • Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

fast-paced industry,” he says. “I find it interesting not only for personal reasons, but also for its business opportunities.” As fall turned into winter, Aaron anticipated a post-graduation future in investing or PE, focusing on... View Details
Keywords: Consumer Products / Retail
  • March 2021
  • Article

The Impact of the General Data Protection Regulation on Internet Interconnection

By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details
Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms
Related
  • 2019
  • Working Paper

The Impact of the General Data Protection Regulation on Internet Interconnection

By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details
Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms; European Union
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  • August 2001 (Revised May 2004)
  • Case

Maria Hernandez & Associates

By: William J. Bruns Jr.
This case presents the situation of an unemployed web page designer who starts a new consulting firm with personal savings and a family loan. Two months later, she is to report on operations to her father, using financial reports she must design and construct. View Details
Keywords: Financial Reporting; Accounting; Business Startups; Design; Borrowing and Debt; Service Industry
Related
  • 07 Nov 2023
  • Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

platforms to hire freelancers, the old saying that looks can be deceiving still rings true. Faced with myriad candidates who boast similar reviews on various websites, harried employers are relying on profile photos to determine, literally, whether an applicant looks... View Details
Keywords: by Scott Van Voorhis