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  • February 2000 (Revised December 2000)
  • Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details
Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation
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  • May 2001
  • Teaching Note

Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not? TN

By: Charles King III and Das Narayandas
Teaching Note for (9-500-068). View Details
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  • 25 Jul 2012
  • News

Movie Magic

Starbucks/Seattle’s Best. “This is not a coffee vending machine,” he clarifies. “These are real beans, being ground to order for a high quality cup of coffee priced at $1.” There are currently about 50 coffee View Details
Keywords: vending machines; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; General Merchandise Stores; Retail Trade
  • August 2020 (Revised February 2021)
  • Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
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    Elmer F. Pierson

    Pierson founded the Vendo Company in 1937 after perfecting the development of the first truly workable vending system - a lid called “The Red Top.” Originally designed for Coca-Cola bottles, the new vending... View Details
    Keywords: Food & Tobacco

      Alfred N. Steele

      grow out of its “poor man’s cola” image, and created a vending machine business for Pepsi. All of these changes allowed Pepsi to gain a great deal of market share, predominantly at the expense of Coca-Cola,... View Details
      Keywords: Food & Tobacco
      • 01 Mar 2010
      • News

      Sunshine State

      filling vending machines after his textile-equipment business collapsed. The younger Greene ended up making a fortune in Southern California real estate; later, his success at subprime hedging earned him the... View Details
      Keywords: Real Estate
      • 27 Jun 2016
      • News

      Ulf Mark Schneider Has Plans to Make Nestlé Healthy

      recommendation for an FDA-approved tea to strengthen aging joints. The company would expand from the vending machine and supermarket to the pharmacy, doctor’s office, and hospital. Schneider is set to take... View Details
      • 01 Jun 2011
      • News

      Four-Letter Word

      government was given up to $250 billion to buy preferred shares in more than 500 banks to bolster their financial health,” the Times reported. “Mr. Miller and his colleagues pulled many all-nighters in working out the details of the program, living on Twinkies and Diet... View Details
      Keywords: Finance; Administration of Economic Programs; Government
      • Student-Profile

      Ta-Wei "David" Huang

      assumptions about how firms target interventions. David has identified systematic biases in the traditional approach and is seeking to find a better way to address the issues by combining causal inference, machine learning, and marketing... View Details
      • 01 Jun 2015
      • News

      Case Study: Sneak Peak

      school districts and vending machine operators to reclaim vending space made vacant by the new federal guidelines against unhealthy, sugary beverages. The profit margin may be... View Details
      Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade