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(146)
- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
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- March 2019
- Article
The New Silk Road: Implications for Higher Education in China and the West?
By: William C. Kirby and Marijk C. van der Wende
Recent geopolitical events, such as Brexit and the retreat from multilateral trade and cooperation by the USA, have created waves of uncertainty, especially in the field of higher education, regarding international cooperation. Meanwhile, China is publicly seeking to... View Details
Keywords: New Silk Road; Globalization; Higher Education; Global Range; International Relations; Cooperation
Kirby, William C., and Marijk C. van der Wende. "The New Silk Road: Implications for Higher Education in China and the West?" Cambridge Journal of Regions, Economy and Society 12, no. 1 (March 2019): 127–144.
- December 2012 (Revised July 2015)
- Supplement
Nalli Silk Sarees (B)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Presents the company's perspective using an interview format. Ramnath K. Nalli, vice chairman of Nalli Silk Sarees Private Limited, and his daughter, Lavanya Nalli (HBS MBA 2011), the fifth generation entrepreneur to be involved in the family business, discuss customer... View Details
Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (B)." Harvard Business School Supplement 113-048, December 2012. (Revised July 2015.)
- July 2012 (Revised July 2015)
- Case
Nalli Silk Sarees (A)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the... View Details
Keywords: Pricing Strategy; Price; Strategy; Family Business; Growth and Development; Brands and Branding; Growth and Development Strategy; Expansion; Competitive Strategy; Apparel and Accessories Industry; India
Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (A)." Harvard Business School Case 113-004, July 2012. (Revised July 2015.)
- June 2013
- Supplement
Nalli Silk Sarees
By: V.G. Narayanan and Namrata Arora
Narayanan, V.G., and Namrata Arora. "Nalli Silk Sarees." Harvard Business School Video Supplement 113-706, June 2013.
- 2020
- Chapter
Introduction: China's Rise and the New Silk Road in Global Context
By: William C. Kirby, Marijk C. van der Wende, Nian Cai Liu and Simon Marginson
The introduction prefaces how an international and interdisciplinary group of scholars from Europe, China, the USA, Russia, and Australia investigate how academic mobility and cooperation is taking shape along the New Silk Road and what difference it will make, if any,... View Details
Kirby, William C., Marijk C. van der Wende, Nian Cai Liu, and Simon Marginson. "Introduction: China's Rise and the New Silk Road in Global Context." Chap. Intro of China and Europe on the New Silk Road: Connecting Universities Across Eurasia, edited by Marijk C. van der Wende, William C. Kirby, Nian Cai Liu, and Simon Marginson, 1–17. Oxford University Press, 2020.
- 2020
- Book
China and Europe on the New Silk Road: Connecting Universities Across Eurasia
By: Marijk C. van der Wende, William C. Kirby, Nian Cai Liu and Simon Marginson
The global order, based on international governance and multilateral trade mechanisms in the aftermath of the Second World War, is changing rapidly and creating waves of uncertainty. This is especially true in higher education, a field increasingly built on... View Details
van der Wende, Marijk C., William C. Kirby, Nian Cai Liu, and Simon Marginson, eds. China and Europe on the New Silk Road: Connecting Universities Across Eurasia. Oxford University Press, 2020.
- 2020
- Chapter
The International Origins and Global Aspirations of Chinese Universities: Along the New Silk Road
By: William C. Kirby
Kirby, William C. "The International Origins and Global Aspirations of Chinese Universities: Along the New Silk Road." Chap. 1 in China and Europe on the New Silk Road: Connecting Universities Across Eurasia, edited by Marijk C. van der Wende, William C. Kirby, Nian Cai Liu, and Simon Marginson, 18–32. Oxford University Press, 2020.
- 31 May 2012
- Working Paper Summaries
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
- 25 Jun 2015
- Working Paper Summaries
Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services
- 18 Sep 2008
- Working Paper Summaries
The Internalization of Advertising Services: An Inter-Industry Analysis
- 18 Dec 2008
- Working Paper Summaries
Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
- 09 Nov 2010
- Working Paper Summaries
The Unbundling of Advertising Agency Services: An Economic Analysis
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
feel an Orwellian disease. Self-regulation within the industry seems to be the answer to the privacy question at this juncture, but Al Silk points out that given that "a series of people have fallen off the wagon," more formal... View Details
Keywords: by Susan Young
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
The question of whether advertising 'informs' or 'persuades' consumers is the subject of a long and ongoing stream of debate and research.— Alvin Silk Initially there was relatively little use for DTCA but it grew rapidly in the 1990s. In... View Details
Keywords: by Manda Salls
- May 2014 (Revised January 2015)
- Case
Vaxess Technologies, Inc.
By: John A. Quelch and Margaret L. Rodriguez
In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
Quelch, John A., and Margaret L. Rodriguez. "Vaxess Technologies, Inc." Harvard Business School Case 514-107, May 2014. (Revised January 2015.)
- Research Summary
Overview
ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY
Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details
- March 2020 (Revised June 2020)
- Case
Social Salary Setting at Spiber
By: Ashley Whillans and John Beshears
Can a “set your own salary” system boost employee happiness and motivation? Spiber made synthetic silk built from proteins mimicking the proteins found in spider silk, the world’s toughest known material by weight. Kazuhide Sekiyama and Junichi Sugahara established... View Details
Keywords: Compensation and Benefits; Motivation and Incentives; Happiness; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Biotechnology Industry; Japan; United States
Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Case 920-050, March 2020. (Revised June 2020.)
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
Shane Abstract— No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55575 Pre-published online, December 22, 2018 Cambridge Journal of Regions, Economy and Society The New Silk Road: Implications for... View Details
Keywords: Dina Gerdeman
- 13 Oct 2010
- First Look
First Look: October 13, 2010
http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract We address a longstanding puzzle... View Details
Keywords: Sean Silverthorne