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- 25 Nov 2019
- Research & Ideas
When Your Passion Works Against You
setting, the team collected data from the Canadian television show Dragons’ Den, where 177 entrepreneurs pitched their business ideas and products to a panel of five investors, called dragons, to solicit support. Would high-passion... View Details
Keywords: by Dina Gerdeman
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
entitled We Shall Not Surrender this Television Station. As Tom Wolfe says, who needs fiction with reality like this! Writing and teaching a case with material like this is a real pleasure. Q: Can you... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
So the reality for the advertising industry is that the old model is broken. The most effective advertising medium for decades has been television. But this traditional advertising [vehicle] is getting more expensive while also reaching... View Details
- 04 Nov 2014
- First Look
First Look: November 4
licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. MRC executives had begun to pitch the series to the major premium cable networks in the U.S., including AMC, FX, HBO,... View Details
Keywords: Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
of such historical accounts but observing that they can (1) bring to light complex realities and subtleties that parsimonious analytic models may neglect; (2) suggest overlooked, non-obvious aspects of the process that merit deeper, more... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details
Keywords: Sean Silverthorne
- 29 Apr 2014
- First Look
First Look: April 29
Business School faculty led in developing the method. A particular challenge in the writing of cases is finding the balance between enough complexity, so that the problem posed reflects reality and supports alternative approaches to... View Details
Keywords: Sean Silverthorne
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
until another collapse, funds of funds will be considered suitable investments. The bank is an intermediary between the investor and the hedge fund. The bank pretends to place a cordon of safety, of conservative investing, around its investors' funds, but in View Details
Keywords: by D. Quinn Mills
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
it as a chronic condition like cardiovascular disease, rather than as an acute, fatal disease," Maderis concludes. Hitting The Target When human lives are at stake, the urgency involved in turning such predictions into reality goes... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
camp offered nothing except the status quo. Anyone watching the national UK television debate on Tuesday could compare the hope and passion of the Leave campaign, led by former London mayor Boris Johnson, with the plodding, half-hearted... View Details
Keywords: by John Quelch
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
company’s well-publicized problems. After all, Google can now provide an Oxford dictionary definition of the Metaverse as “a virtual reality space in which users can interact with a computer-generated environment and other users.” It has... View Details
Keywords: by James Heskett
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
elsewhere." Going forward, he predicted, as the television screen and computer monitor converge into one "box," the banner ads that dominate the Web—but do little to engage the attention of consumers—will disappear. Another... View Details
Keywords: by James E. Aisner
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is... View Details
Keywords: by James Heskett
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
games themselves. Then mix in the strong support of global brands and count the extensive television coverage (over 5,500 hours in this country alone) and record audiences that have tuned in during the initial broadcasts from London, and... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details
Keywords: Dina Gerdeman
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food banks, and the recent "Incentive Auction" that reallocated wireless spectrum from television broadcasters to... View Details
Keywords: Carmen Nobel
- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details
Keywords: Martha Lagace