Publications

01 Jun 2000
News

Debbie Cohen Scales Her Mountain

"I never intended to write a book," says Deborah A. Cohen (MBA '87). Nor did she expect to be diagnosed with breast cancer at the age of 35. The author of Just Get Me Through This! The Practical Guide to Breast Cancer (Kensington Publishing), Cohen wrote the book that... View Details

Keywords: Morgan Baker

December 2011
Case

Keurig and Green Mountain Coffee Roasters

By: Paul W. Marshall, Thomas R. Eisenmann, Shikhar Ghosh and Lauren Barley

Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee... View Details

Keywords: Negotiation; Food and Beverage Industry

October 1997 (Revised March 1998)
Case

Appalachian Mountain Club: Transforming Governance

By: Walter J. Salmon and Jaan Elias

Starting in 1988, the Appalachian Mountain Club (AMC) began a controversial transformation in management and governance. For its first 112 years, the AMC's structure had resembled that of a country club--volunteer leaders directed the club's operations and its small,... View Details

Keywords: Budgets and Budgeting; Transformation; Corporate Governance; Employee Relationship Management; Recruitment; Leading Change; Organizational Culture; Labor and Management Relations; Nonprofit Organizations; Education Industry; Entertainment and Recreation Industry

01 Jun 2006
News

Mountains for Miracles Update

Three HBS students are climbing the world’s tallest mountains to raise money to fight childhood cancer. Donations may be made at: www.mountainsformiracles.org. View Details

Keywords: Business Schools & Computer & Management Training; Educational Services; Health, Social Assistance

December 1996 (Revised January 1997)
Teaching Note

Kings Mountain Distillery, Inc.

By: William J. Bruns Jr.

Keywords: Food and Beverage Industry

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December 2012
Case

Trouble Brewing for Green Mountain Coffee Roasters

By: Suraj Srinivasan and Michael Norris

In October 2011, noted hedge fund manager David Einhorn of Greenlight Capital delivered a presentation at an investors' conference analyzing the business and accounting quality weaknesses of Green Mountain Coffee Roasters. Until then Green Mountain had exhibited rapid... View Details

October 1960 (Revised June 1971)
Case

Rocky Mountain Construction Co.

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September 2016
Case

Partners Group: Ain't No Mountain High Enough

By: Nori Gerardo Lietz and Ricardo Andrade

Partners Group (PG), a Swiss-based PE manager, initiated a series of strategic shifts and evolved from a predominately fund-of-funds manager into a large, multi-asset class PE firm focused on direct investments. PG was the first PE firm to go public in 2006. A number... View Details

Keywords: Business Model; Management Practices and Processes; Entrepreneurship

January 2003
Case

Mountain Dew: Selecting New Creative

The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted. View Details

Keywords: Advertising Campaigns; Culture; Brands and Branding

September 1997 (Revised December 1997)
Teaching Note

Kings Mountain Distillery, Inc. TN

By: William J. Bruns Jr.

Keywords: Food and Beverage Industry

November 2011 (Revised May 2022)
Supplement

High Noon at Vail Mountain

By: Albert Sheen, Luis Viceira and Joshua Coval

November 2011 (Revised June 2022)
Case

High Noon at Vail Mountain

By: Joshua Coval, Albert Sheen and Luis Viceira

October 2001
Case

Mountain Dew: Selecting New Creative

Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill.... View Details

Keywords: Creativity; Advertising; Brands and Branding