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- June 1978 (Revised August 1987)
- Background Note
Note on the Motorcycle Industry--1975
Discusses several changes in the motorcycle industry: the emergence of Japanese competitors; the growth in demand for light motorcycles; and the emergence of recreational uses; and how these changes have affected older United States and British manufacturers. View Details
Buzzell, Robert D., and Dev Purkayastha. "Note on the Motorcycle Industry--1975." Harvard Business School Background Note 578-210, June 1978. (Revised August 1987.)
- January 2003 (Revised January 2008)
- Case
The British Motorcycle Industry at a Crossroads
By: Jan W. Rivkin
By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting, the British government commissions the Boston Consulting Group to identify and evaluate strategic alternatives for... View Details
Keywords: Cost; Industry Structures; Business and Government Relations; Mathematical Methods; Competition; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Great Britain
Rivkin, Jan W. "The British Motorcycle Industry at a Crossroads." Harvard Business School Case 703-031, January 2003. (Revised January 2008.)
- September 2004 (Revised September 2006)
- Case
Harley-Davidson, Inc.: Motorcycle Manufacturer or Financing Company?
Harley-Davidson manufactures and sells motorcycles. It also provides financing for retail purchases and dealer stock. Although Harley's performance has been very strong, analysts and the press have questioned its use of a special-purpose entity to sell securities... View Details
Keywords: Business Model; Business or Company Management; Corporate Disclosure; Financial Strategy; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry
Miller, Gregory S., and Jacob Cohen. "Harley-Davidson, Inc.: Motorcycle Manufacturer or Financing Company?" Harvard Business School Case 105-027, September 2004. (Revised September 2006.)
- June 2005 (Revised June 2006)
- Case
Ducati Corse: The Making of a Grand Prix Motorcycle
By: Francesca Gino and Gary P. Pisano
Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy
Gino, Francesca, and Gary P. Pisano. "Ducati Corse: The Making of a Grand Prix Motorcycle." Harvard Business School Case 605-090, June 2005. (Revised June 2006.)
- September 1984 (Revised November 1988)
- Teaching Note
Note on the Motorcycle Industry--1975, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-578-210). View Details
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Motorcycle Industry; Motorcycle Industry; Japan; United Kingdom
Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
- November 2006 (Revised December 2020)
- Teaching Note
Ducati Corse: The Making of a Grand Prix Motorcycle
By: Francesca Gino and Gary P. Pisano
- 23 Sep 2011
- News
Guiding Harley-Davidson
- November 2003 (Revised February 2006)
- Teaching Note
Honda (A), Honda (B), and The British Motorcycle Industry at a Crossroads (TN)
By: Jan W. Rivkin
- August 1988 (Revised January 1992)
- Supplement
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)
By: V. Kasturi Rangan and Jon Skofic
Outlines the decisions taken by the company's management team in response to the challenges posed in Norton Group PLC (A). For each such decision, further data is provided for students to ponder the effectiveness of the action steps undertaken. View Details
Keywords: Motorcycle Industry
Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)." Harvard Business School Supplement 589-014, August 1988. (Revised January 1992.)
- 01 Dec 2006
- News
Rolling Thunder
London-based Stellican Ltd., a private-equity firm that specializes in the revival of heritage brands, mainly in the recreational-products area. Stellican has restored elegance and prestige to Chris-Craft boats (purchased in 2000) and intends to do the same with the... View Details
- February 1991
- Teaching Note
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A) and (B), Teaching Note
Teaching Note for (9-589-013) and (9-589-014). View Details
- September 2006 (Revised August 2007)
- Case
Ricardo Software
Engineer John Harrison must determine why motorcycle racer Marco Presto does not feel that his motorcycle is providing enough power as it comes out of corners. Harrison uses engine simulation software to help him in his work. View Details
McAfee, Andrew P. "Ricardo Software." Harvard Business School Case 607-019, September 2006. (Revised August 2007.)
- November 2023
- Case
From Imitation to Innovation: Zongshen Industrial Group (Abridged)
By: Willy Shih and Nancy Dai
Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium... View Details
Keywords: Disruptive Innovation; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Supply Chain; Product Positioning; Motorcycle Industry; Motorcycle Industry; China
Shih, Willy, and Nancy Dai. "From Imitation to Innovation: Zongshen Industrial Group (Abridged)." Harvard Business School Case 624-056, November 2023.
- May 2010 (Revised June 2012)
- Case
From Imitation to Innovation: Zongshen Industrial Group
By: Willy Shih and Nancy Hua Dai
As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details
Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Motorcycle Industry; Motorcycle Industry; China
Shih, Willy, and Nancy Hua Dai. "From Imitation to Innovation: Zongshen Industrial Group." Harvard Business School Case 610-057, May 2010. (Revised June 2012.)
- November 1989 (Revised January 1991)
- Case
Honda Motor Co. and Honda of America (A)
In its 43-year history, Honda grew from an also-ran in the Japanese motorcycle market to a dominant force in the worldwide motorcycle and automobile markets. To do this, Honda has developed a unique organizational style based on constructive conflict and organizational... View Details
Keywords: Expansion; Organizational Culture; Business Processes; Motorcycle Industry; Motorcycle Industry; Japan; United States
Pearson, Andrall E. "Honda Motor Co. and Honda of America (A)." Harvard Business School Case 390-111, November 1989. (Revised January 1991.)
- August 1983 (Revised March 2011)
- Case
Honda (A)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group... View Details
Christiansen, Evelyn T., and Richard Pascale. "Honda (A)." Harvard Business School Case 384-049, August 1983. (Revised March 2011.)
- 04 Feb 2020
- Video
Rahul Bajaj
Rahul Bajaj, who was Chair of the India-based diversified business group Bajaj Group, discusses how he missed anticipating the change when India’s market moved from being primarily a market for scooters to one... View Details
- October 2005 (Revised June 2006)
- Case
The Turnaround of Chris-Craft
By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out... View Details
Keywords: Entrepreneurship; Luxury; Brands and Branding; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; United States
Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)
- July 1999
- Case
Corbin Motors
By: John A. Davis
Explores the raising of capital to finance the growth of a spinoff business from Corbin-Pacific, a leader in motorcycle accessories. Also explores whether the culture of Corbin-Pacific can be infused in this new but very different kind of business. Finally, it asks the... View Details
Keywords: Family Business; Capital; Governance Controls; Organizational Culture; Problems and Challenges
Davis, John A. "Corbin Motors." Harvard Business School Case 800-023, July 1999.