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Publications

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  • 18 Aug 2022
  • News

Meme Stocks Are Back. Are the Companies They Highlight Actually Benefitting?

  • 15 Jul 2013
  • News

What Reddit likes: Things that make a meme explode

  • 26 Aug 2022
  • News

AMC Appeals to Meme Stock Investors for Its Financial Future

  • 26 May 2019
  • News

Finding your next job: Out with CVs, in with memes

  • 20 Mar 2015
  • News

50 Million Users: The Making of an ‘Angry Birds’ Internet Meme

  • 01 Dec 2011
  • News

Crazy Days of Summer

Foy: Performing a perfect 10 leisure dive. As winter’s icy winds make the walk across the Weeks Footbridge feel like a trek to the Arctic Circle, hot sunny days can seem a distant memory. But summer will return to the Charles River and with it perhaps another manic... View Details
Keywords: fads; memes
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Related
  • March 2024 (Revised July 2024)
  • Case

AMC: The Zero Revenue Case

By: C. Fritz Foley and Donal O'Cofaigh
The onset of the Covid-19 pandemic put theatre company AMC’s already perilous financial situation under even further strain. The company’s high levels of debt resulted in a monthly cash-burn which left it facing an imminent Chapter-11 filing in the absence of... View Details
Keywords: Ethics; Insolvency and Bankruptcy; Public Equity; Stock Shares; Health Pandemics; Entertainment and Recreation Industry
Related
  • December 2022 (Revised June 2023)
  • Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Related
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

issue calls, known as hashtag challenges, to the community as a whole to make content in a spirit of brand love. For example, Chipotle issued a #boorito challenge at Halloween that asked its fans to post “before and after” videos of their costumes. View Details
Keywords: by John Deighton and Leora Kornfeld
  • Web

Healthy Outcomes - Managing the Future of Work

Quartz at Work World in motion KATIE PUCKETT 07 Aug 2019 | The Possible Americans feel a burden to future-proof their jobs, while the French are relying on government: Not that employers are off the hook Lila MacLellan 31 May 2019 | Quartz Finding your next job: Out... View Details
  • 21 Jul 2022
  • Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

February 2021, for example, 72 percent received stimulus checks and half of them planned to invest those funds. To test their work further, researchers examined how Hong Kong’s similar cash payouts affected its markets, and found a similar pattern. Why the View Details
Keywords: by Rachel Layne; Financial Services
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

memes proliferated after a group of celebrities, including Gal Gadot, Jimmy Fallon, Natalie Portman, Cara Delevingne, and Will Ferrell, came together virtually to sing an inspirational version of John Lennon’s "Imagine." Instead... View Details
Keywords: by Jill Avery and Richard Edelman
  • 06 Dec 2021
  • News

What's the Word?

like Reddit, analysts took note, with some investors pocketing millions—and others losing their shirts. “A meme stock is a stock whose price has ripped far away from any sense of the firm’s underlying fundamental value,” explains Lauren... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • Web

Future Positive - Managing the Future of Work

Americans feel a burden to future-proof their jobs, while the French are relying on government: Not that employers are off the hook Lila MacLellan 31 May 2019 | Quartz Finding your next job: Out with CVs, in with memes Andrew Hill 26 May... View Details
  • 22 Sep 2016
  • News

Words and Pictures

sociocultural anthropology at UNC, Chapel Hill, and founded wdydwyd? — an online meme through which 2 million people have answered the question, Why do you do what you do? Some alumni have added new reflections on their original... View Details
Keywords: Susan Young
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

offer the same benefits. While use of social platforms has increased during the pandemic, with Facebook traffic rising by 50 percent in some countries, people don’t get a boost of oxytocin from these interactions. Seeing random photos of happy families or political... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 30 Jul 2024
  • News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details