marketing - Publications - Faculty & Research

13 Aug 2014
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A Whole-Brain Approach to Marketing

Keywords: data analytics; creativity; marketing

15 Oct 2014
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The Dark Side of Efficient Markets

Keywords: financial markets; efficiency; futures

03 Sep 2014
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How to Market Test a New Idea

Keywords: market research; product launch

01 Jun 1996
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The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

25 Aug 2022
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Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has taken the concept of investing and... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

13 May 2019
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Reading the Market

05 Mar 2015
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Marketing to millennials

19 Nov 2016
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The Trump marketing strategy

18 Jun 2013
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Megahit Marketing

21 Jul 2009
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Marketing Pose

23 Jan 2014
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Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment

21 Nov 2014
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MBAs Need to Stop Assuming That Markets Always Work

Keywords: market competition; MBA students; misconceptions; business education; Business Schools & Computer & Management Training; Educational Services

14 Feb 2011
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Clay Christensen's Milkshake Marketing

01 Apr 2000
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Marketing Muscle

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered and finally... View Details

01 Oct 1998
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A Marketable Skill

What is the perfect job for someone who is fiercely independent, likes to work with artistic people, has no desire to be fabulously wealthy, and has "a mouth with a death wish"? Give up? "My friends who have known me the longest tell me that running a flea View Details

Keywords: Deborah Blagg

19 Jun 2011
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Don't hobble money market funds

26 Jan 2010
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Lessons for the American housing market

01 Feb 2019
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Cracking Frontier Markets

25 Jul 2017
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A Refresher on Marketing ROI

20 Sep 2011
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