lighting - Publications - Faculty & Research

01 Mar 2005
News

Lighting It Up

interest in lights, especially since 2002, when he acquired American Lighting, a specialty lighting company in Denver, Colorado. The firm sells its products to lighting showrooms, restaurants, amusement... View Details

Keywords: lighting; Electric Power Generation, Transmission, Distribution; Utilities

September 2016 (Revised September 2016)
Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details

Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web

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April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry

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June 1991 (Revised May 1992)
Case

Lithonia Lighting

By: Nitin Nohria

In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details

Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States

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January 2015
Case

Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider

By: Krishna Palepu and Elena Corsi

A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals. View Details

Keywords: Outsourcing; New Markets; Lighting Industry; Global Strategy

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10 Aug 2017
News

Into the Light

someone found a candle, and the IV was inserted by the light of a flame. “It’s simple: health care improves dramatically with electricity,” she says. Poindexter tells such stories with astonishment because she wasn’t aware of the extent... View Details

Keywords: April White; Electric Power Generation, Transmission, Distribution; Utilities

01 Jun 2000
News

Seeing the Light

Living in Los Angeles and working as a marketer for a global biotechnology firm, Jana Kirlin Brownell (MBA '83) saw her career path take an unexpected turn. More than once, her father had asked her to come home and take over the Kirlin Company, the family's... View Details

01 Dec 2018
News

Lighting the Way

situation. Finally, don’t forget to reach back and bring someone along.” Photo courtesy of Ceena Beall Photo courtesy of Ceena Beall “It is so important to shed light on the issues that underrepresented minorities face in the pursuit of... View Details

05 Mar 2020
News

Green Light

heard entrepreneurs discuss how they can manipulate the LED lighting to create arugula with different flavor profiles, for example, even varying the spiciness. “But at the end of the day, how much does arugula really help if we have to... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

History's Guiding Light

Having worked on the issues of the hour at the White House and the World Bank, I was keen to step back and understand the evolution and impact of business on society as I embarked on my journey at HBS. The role of companies in shaping and being shaped by economic... View Details

20 Aug 2014
News

Dragging Patent Trolls Into the Light

01 Sep 2006
News

Light Years Ahead

Photos by Webb Chappell Forty years ago, in September 1966, a young mission analyst named Jay Light left the Jet Propulsion Laboratory (JPL) in California and headed east to Harvard Business School. At JPL, View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

18 Apr 2018
News

Into the Light

sources of light. She recalls hearing the dramatic story of a baby in need of urgent care in the middle of the night. The clinic had no electricity. As the doctor went to insert an IV, the batteries in the flashlight died. Eventually someone found a candle, and the IV... View Details

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

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01 Dec 2011
News

A Light Moment

On the occasion of the unveiling of his portrait in the main lobby of Baker | Bloomberg in October, former HBS Dean Jay Light spoke to a gathering of well-wishers that included Dean Nohria and former Dean John McArthur. In recalling his... View Details

11 Oct 2013
News

Shedding Light on the Shutdown

April 1984 (Revised September 1986)
Case

Atlas Lighting Co.

By: Howard H. Stevenson and Michael J. Roberts

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31 May 2013
News

Seeing the Light

EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising agencies such as Ogilvy & Mather, Foote Cone... View Details

Keywords: painting; Arts, Entertainment