Publications

November 2018
Case

The National Hockey League

By: Robert F. Higgins, John Masko and James Weber

In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a... View Details

Keywords: NHL Expansion; Digital Media Rights; Sports; Expansion; Media; Decisions; Sports Industry; Canada

June 2019
Teaching Note

The National Hockey League

By: Robert F. Higgins and John Masko

Teaching Note for HBS No. 819-036. View Details

Keywords: Sports; Media; Multinational Firms and Management; Expansion; Strategy; Sports Industry; United States; Canada

16 Jul 2009
News

NHL details hockey at Fenway

January 1996
Teaching Note

Marketing The National Hockey League TN

By: V. Kasturi Rangan

Teaching Note for (9-596-059). View Details

Keywords: Sports Industry

June 1999 (Revised August 2004)
Case

The National Hockey League's New Television Contract for 2004 and Beyond

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth

The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of... View Details

Keywords: Budgets and Budgeting; Television Entertainment; Contracts; Marketing Communications; Agreements and Arrangements; Partners and Partnerships; Entertainment and Recreation Industry

Find at Harvard

02 Jun 2015
News

Tampa Bay Lightning Owner Looks to the Stanley Cup Finals

Keywords: hockey; philanthropy; community; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2002
News

Up to the Challenge: Ken Baumgartner - Sticking with It

Cup team, Baumgartner saw his ice time as a springboard to higher education. “I wanted to avoid spending a lifetime working in the mine,” says the fit, 36-year-old, who has been a welcome addition to the B-School Blades hockey team. “I... View Details

Keywords: Amy Burton; hockey; education; family; career paths; personal priorities; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Mining

Clubs

B-School Blades

04 Apr 2016
News

How to Negotiate Situations That Feel Hopeless

February 2006 (Revised March 2006)
Case

Negotiating on Thin Ice: The 2004-2005 NHL Dispute (A)

By: Deepak Malhotra and Maly Hout

On September 15, 2004, the existing collective bargaining agreement (CBA) between the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) expired. Because the two sides had failed to negotiate a new CBA by that date, NHL... View Details

Keywords: Negotiation Tactics; Negotiation Participants; Trust; Sports; Compensation and Benefits; Sports Industry; United States

04 Apr 2016
Book

How to Negotiate Situations That Feel Hopeless

Keywords: by Carmen Nobel

30 Mar 2022
News

Women in Sports: Gender and Equity in the Olympics and Beyond

13 Jul 2016
News

Howard Raiffa, Mathematician Who Studied Decision Making, Dies at 92

October 2010
Case

Narragansett Brewing Company

By: Tom Nicholas, Lindsey Marshall and Charles Anthony Miller

Mark Hellendrung, CEO of Narragansett Brewing Company, is deciding whether to partner with a local television station for the upcoming NHL Winter Classic outdoor hockey game between New England's own Boston Bruins and the Philadelphia Flyers at Fenway Park. He had... View Details

Keywords: Corporate Entrepreneurship; Business Startups; Business Strategy; Sports; Financial Strategy; Marketing Strategy; Investment; United States

September 2018 (Revised March 2019)
Case

Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

By: Stephen A. Greyser and Michael Mondello

Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional... View Details

Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa