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- All HBS Web
(157)
- News (76)
- Research (67)
- Multimedia (2)
- Faculty Publications (46)
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- December 2022
- Case
LIV Golf
By: Alexander J. MacKay
On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league to compete with the PGA Tour, which was... View Details
Keywords: Anti-trust; Golf; ＂Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Competitive Strategy; Sports; Sports Industry
MacKay, Alexander J. "LIV Golf." Harvard Business School Case 723-371, December 2022.
- August 2023
- Teaching Note
LIV Golf
By: Alexander J. MacKay
Teaching Note for HBS Case No. 723-371. On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league... View Details
- March 1998 (Revised December 2005)
- Case
Beta Golf
By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has... View Details
Keywords: Business Strategy; Investment; Financial Strategy; Information Technology; Commercialization
Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Beta Golf." Harvard Business School Case 898-162, March 1998. (Revised December 2005.)
- Clubs
Golf Club
- 29 Mar 2019
- News
Callaway Golf Takes a Swing at Outdoor Apparel
- August 2000 (Revised September 2005)
- Case
Callaway Golf Company
By: Rajiv Lal and Edie Prescott
Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details
Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage
Lal, Rajiv, and Edie Prescott. "Callaway Golf Company." Harvard Business School Case 501-019, August 2000. (Revised September 2005.)
- June 2001
- Case
ESL Golf (A)
By: Carliss Y. Baldwin and Christopher R Gordon
Todd Peterson and his colleagues have spent five weeks analyzing CMP Capital Partners' potential leveraged buyout of ESL Golf. They are about to present their analysis and bid proposal to the investment committee, consisting of all CMP partners, which must approve any... View Details
- May 2013
- Case
Altius Golf and the Fighter Brand
By: Robert J. Dolan and Sunru Yong
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
- June 2002
- Supplement
Callaway Golf Company
By: John A. Quelch
Quelch, John A. "Callaway Golf Company." Harvard Business School Video Supplement 502-803, June 2002.
- October 2005 (Revised January 2006)
- Case
Augusta National Golf Club Controversy, The (A)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details
Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (A)." Harvard Business School Case 306-029, October 2005. (Revised January 2006.)
- December 2001
- Teaching Note
Beta Golf TN
By: Paul A. Gompers
Teaching Note for (9-898-162). View Details
- April 2001 (Revised January 2002)
- Teaching Note
Callaway Golf Company (TN)
By: Rajiv Lal and Patricia Carrolo
Teaching Note for (9-501-019). View Details
- June 2001
- Case
ESL Golf (B)
By: Carliss Y. Baldwin and Christopher R Gordon
Supplements the (A) case. View Details
- September 2002 (Revised October 2002)
- Case
GolfLogix: Measuring the Game of Golf
By: John T. Gourville and Professor Jerry N. Conover
GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details
Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics
Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
- 26 Sep 2023
- Cold Call Podcast
The PGA Tour and LIV Golf Merger: Competition vs. Cooperation
Keywords: Sports
- 11 Apr 2012
- News
The 'Links' Between Golf and Leadership
- October 2005 (Revised January 2006)
- Supplement
Augusta National Golf Club Controversy, The (C)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Keywords: Sports Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (C)." Harvard Business School Supplement 306-050, October 2005. (Revised January 2006.)
- October 2022
- Supplement
Topgolf International (B): Merger with Callaway Golf
By: Robert J. Dolan
Dolan, Robert J. "Topgolf International (B): Merger with Callaway Golf." Harvard Business School Supplement 523-056, October 2022.
- October 2005 (Revised January 2006)
- Supplement
Augusta National Golf Club Controversy, The (B)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (B)." Harvard Business School Supplement 306-048, October 2005. (Revised January 2006.)