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- July 2008 (Revised June 2011)
- Case
mixi (A)
By: Mikolaj Jan Piskorski, Masaru Nomura and Kanako Miyoshi
Kasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping... View Details
Keywords: Decision Choices and Conditions; Digital Platforms; Social and Collaborative Networks; Business Strategy; Mobile and Wireless Technology; Internet and the Web; Japan
Piskorski, Mikolaj Jan, Masaru Nomura, and Kanako Miyoshi. "mixi (A)." Harvard Business School Case 709-413, July 2008. (Revised June 2011.)
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent... View Details
Keywords: by John Quelch
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Teixeira, an assistant professor at Harvard Business School in the Marketing unit. But not anymore. The Second Internet Wave A second wave of Internet disruption threatens not only electronics and telecom businesses, but also industries... View Details
Keywords: by Michael Blanding
- 09 Sep 2008
- First Look
First Look: September 9, 2008
power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi's members through on-line... View Details
Keywords: Sean Silverthorne