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December 1998
Case

John Hancock Sports Sponsorship: 1993-2000 and Beyond

By: Stephen A. Greyser and John Teopaco

Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details

Keywords: Opportunities; Values and Beliefs; Marketing Strategy; Sports

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11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

to watch sports on the Web, having been weaned on the medium. In April, Causeway purchased a non-controlling stake in Street League Skateboarding, founded by professional skateboarder Rob Dyrdek in 2010, which features 25 challengers competing on concrete View Details

Keywords: by Carmen Nobel; Sports; Financial Services