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Publications

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  • All HBS Web  (8)
    • News  (5)
    • Research  (2)
  • Faculty Publications  (1)

Show Results For

  • All HBS Web  (8)
    • News  (5)
    • Research  (2)
  • Faculty Publications  (1)
Page 1 of 8 Results
  • 01 Dec 2001
  • News

Lone Star Star

Paul Wylie Texas may seem an unlikely point of origin for an ice skater, but the Lone Star State recently welcomed home native son Paul Wylie (MBA '00), winner of the silver medal in men's figure skating at... View Details
Keywords: figure skating; Olympics; Arts, Entertainment
  • December 1998
  • Case

John Hancock Sports Sponsorship: 1993-2000 and Beyond

By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details
Keywords: Opportunities; Values and Beliefs; Marketing Strategy; Sports
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Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
  • Web

Past Programs - Crossover Into Business

Merel Van Dongen Soccer James van Riemsdyk NHL Christopher Van Heerden Boxing Chris Van Zyl Rugby Rashad Vaughn NBA Donna Vekic WTA Ryan Wachendorfer Snowboarding Ashley Wagner Figure Skating Amanda Weir... View Details
  • 23 May 2018
  • News

Abigail P. Johnson, MBA 1988

order to make room for innovation.” “It is important to figure out how to balance long-standing traditions with new insights in order to make room for innovation.” Growing up in Boston as the eldest of three children, Johnson enjoyed... View Details
Keywords: Susan Young
  • Portrait Project

Keta Burke-Williams

Figure skating was solace. I loved the cold, rink air against my cheeks, the sound of my blades carving grooves into the ice, and the intoxicating scent of Trident tropical gum, cool air, and Zamboni gas.... View Details
  • 18 Sep 2008
  • News

HBS Olympians

While watching the spectacular and only slightly enhanced (digitally and chemically) Olympics, I found myself wondering how many HBS Olympians there have been over the years. I could think of only one—Paul Wylie (MBA 2000C), who won a silver medal in View Details
Keywords: Keith Larson; Olympics; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

to watch sports on the Web, having been weaned on the medium. In April, Causeway purchased a non-controlling stake in Street League Skateboarding, founded by professional skateboarder Rob Dyrdek in 2010, which features 25 challengers competing on concrete View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 09 Dec 2021
  • News

Higher Returns

said, are so different than what we’re grappling with now. You know, that Wayne Gretzky quote comes to mind about skate to where the puck is going, not to where it is. And things are changing so rapidly. And it's fundamentally different.... View Details
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