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- All HBS Web (21)
- Faculty Publications (14)
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- All HBS Web (21)
- Faculty Publications (14)
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- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of... View Details
- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is finding its way from the burgeoning... View Details