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- News (16)
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- October 2019 (Revised January 2020)
- Background Note
Evolution of the Drone Industry
By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer
This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details
Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States
McDonald, Rory, Andy Wu, Emilie Billaud, and Ryan Bayer. "Evolution of the Drone Industry." Harvard Business School Background Note 620-053, October 2019. (Revised January 2020.)
- June 2019 (Revised September 2024)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Europe; France; Paris
McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2024.)
- 06 Oct 2016
- News
Drone Racing League Signs ESPN Deal
he described, occurred when network executives realized he and his team were not just pitching the concept of drone racing as others have done—they were pitching the “reality” of what they were already doing. From the state of the View Details
- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- 15 Jun 2021
- News
Zone Defense
be—skeptical of his younger brother,” Brandon says, laughing. It’s easy to laugh: Today, the brothers are cofounders of Shield AI, a rapidly growing artificial intelligence company based in San Diego, with offices in Washington, DC, and Pittsburgh, and Shield AI’s... View Details
- 11 Nov 2021
- Blog Post
ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to
be—skeptical of his younger brother,” Brandon says, laughing. It’s easy to laugh: Today, the brothers are cofounders of Shield AI, a rapidly growing artificial intelligence company based in San Diego, with offices in Washington, DC, and Pittsburgh, and Shield AI’s... View Details
- 08 Nov 2023
- Blog Post
Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to
Shield AI’s unmanned Nova drones are used in war zones around the world. Brandon Tseng calls it “self-driving technology for defense.” The long-distance, 2.8-pound quadcopter drones, running on Shield AI’s... View Details
- July–August 2018
- Article
When Technology Gets Ahead of Society
By: Tarun Khanna
New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don’t yet exist. Interestingly, businesspeople in emerging economies face similar challenges: The rules are unclear and... View Details
Keywords: Technological Innovation; Society; Situation or Environment; Infrastructure; Entrepreneurship; Performance Effectiveness; Cooperation
Khanna, Tarun. "When Technology Gets Ahead of Society." Harvard Business Review 96, no. 4 (July–August 2018): 86–95.
When Technology Gets Ahead of Society
New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don't yet exist. Interestingly, businesspeople in emerging economies face similar challenges: The rules are unclear and... View Details
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details
Keywords: Digital Marketing; Digital Technology; Innovation; Scaling; Data Analytics; Turnaround; Technological Innovation; Information Technology; Strategy; Management; Marketing; Operations; Human Resources; Entrepreneurship; Change Management; Analysis; Performance; Customers; Growth and Development; Competitive Advantage; Employees; Training; Leadership Development; Technology Industry; Technology Industry; United States
Groysberg, Boris, Sarah L. Abbott, and Susan Seligson. "Tech with a Side of Pizza: How Domino's Rose to the Top." Harvard Business School Case 421-057, January 2021. (Revised February 2021.)
- 12 May 2020
- News
The New-Market Conundrum
- July 2024 (Revised July 2024)
- Case
Compass Ethics: Governing Through Ethical Principles at WeCorp Industries
By: Elisabeth Kempf and Jesse M. Shapiro
Andrew Hill is Chief Information Officer at WeCorp, a UK-based defense technology startup specializing in drone technology. WeCorp faces decisions about international licensing and AI integration in its drones. In partnership with Compass Ethics, Hill aims to establish... View Details
Keywords: Business Startups; Decision Making; Ethics; Entrepreneurial Finance; AI and Machine Learning; Technology Industry; United Kingdom
Kempf, Elisabeth, and Jesse M. Shapiro. "Compass Ethics: Governing Through Ethical Principles at WeCorp Industries." Harvard Business School Case 224-105, July 2024. (Revised July 2024.)
- 02 Dec 2013
- News
Cyber Monday and Drones?
- 2018
- Working Paper
Some Facts of High-Tech Patenting
By: Michael Webb, Nick Short, Nicholas Bloom and Josh Lerner
Patenting in software, cloud computing, and artificial intelligence has grown rapidly in recent years. Such patents are acquired primarily by large U.S. technology firms such as IBM, Microsoft, Google, and HP, as well as by Japanese multinationals such as Sony, Canon,... View Details
Webb, Michael, Nick Short, Nicholas Bloom, and Josh Lerner. "Some Facts of High-Tech Patenting." Harvard Business School Working Paper, No. 19-014, August 2018. (NBER Working Paper Series, No. 24793, July 2018.)
- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
- Web
California - Global
data center acceleration and AI training, outpacing competitors. Key themes include the evolution of Nvidia’s product lines, its ecosystem-driven strategy (CUDA), and the company’s role in advancing AI technologies across industries. This... View Details
- Web
Policies, Rules & Guidelines | About
educational and research purposes for which it was designed and prohibits the use of its network to violate the law, including the U.S. Copyright Act. Drone Policy HBS community members have requested information on using UAS or View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details
Keywords: by Hong Luo and Alberto Galasso