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- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Food and Beverage Industry; Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
- 01 Sep 2007
- News
Riding It Out
purchasing, had just been notified by the contract manufacturer of SmartPak’s dog food that the weight-control formula might contain melamine. The substance, which has been used by Chinese manufacturers to... View Details
- April 1991 (Revised August 1995)
- Supplement
Cat Fight in the Pet Food Industry (B)
By: David J. Collis
Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details
Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry
Collis, David J. "Cat Fight in the Pet Food Industry (B)." Harvard Business School Supplement 391-195, April 1991. (Revised August 1995.)
- 02 Sep 2014
- Research & Ideas
Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping
are making more money from these firms," Olds says. "These aren't dogs that shouldn't have been firms in the first place. These are people's dreams that they've been held back from before." View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 07 Apr 2015
- First Look
First Look: April 7
Business School Case 315-055 Al Islami Foods: Beyond Dubai In 2014, Al Islami Foods CEO Marwan Al Garem considers his company's history of growth in Dubai and its growth opportunities within and outside the city. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2023
- News
Pet Project
simple-ingredient, raw-food diet. Spies couldn’t find such a thing in the pet aisle, so she started making it herself and quickly maxed out the freezer of her San Francisco kitchen with dog food. Within a month, George’s energy and health... View Details
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
rationalize away the proverbial problem of the dogs not eating the dog food. When you don't have money you reformulate the dog food so that the... View Details
Keywords: by Carmen Nobel
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Administration. "As a brand, leadership, and entrepreneurship scholar, I've been dogging Starbucks for a long time." On a 1995 trip to Seattle, Koehn visited a Starbucks store for the first time and was struck by what she saw... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing... View Details
- 01 Mar 2018
- News
Every Trick in the Book
represents something quite different [from Amazon], something that’s anchored in the customer’s desire to connect, not just with a product but with a community,” Raffaelli says. That sense of “community”; a dogged attention to the... View Details
Keywords: April White
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
iPhoto Jeff Bezos, visiting a Harvard Business School classroom 21 years ago, told skeptical students his goal with Amazon.com was to "sell everything to everyone everywhere." Even dog food? students wondered, which would... View Details
- 03 Sep 2024
- Blog Post
Business of Animal Protection Club
slaughtered for food than the number of humans that have ever lived on the planet– and a vast majority will be raised in horrific conditions that, if applied to dogs or cats, could warrant animal cruelty... View Details
- 01 Dec 2015
- News
Feedback
“the sound of dog food glopping out of a can.” (Buy a of copy of his book, MouthSounds, if you want to know more.) I’ve long enjoyed Fred’s creative ability to make me smile. I put him in a special category... View Details
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
high and access to fresh food is limited. To deepen Accion’s impact and with an eye towards Accion’s long term sustainability, I spent the better part of the last four years spearheading a joint venture to create The Hatchery Chicago, a... View Details
Keywords: Nonprofit / Government
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
Japanese food again. I study Iyengar yoga and own a yoga studio in Kingston, New Jersey. A few hours on the mat is a calming influence in anyone’s day. I also have two puppies. I find that if you spend 20 minutes playing with your View Details
Keywords: Julia Hanna
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
position that would blend my creative and management interests. Although I love dogs, it turned out that marketing dog food didn’t provide me with enough creative exercise. So I sidestepped into working for... View Details
- 12 Feb 2025
- Blog Post
How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)
human health. During school, I co-founded a pet food company to purchase cell-cultured meat and convert it into premium dog food. Classes on entrepreneurship, the Rock Center, and the alumni network provided... View Details
- 16 Jan 2025
- Blog Post
Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future
human health. During school, I co-founded a pet food company to purchase cell-cultured meat and convert it into premium dog food. Classes on entrepreneurship, the Rock Center, and the alumni network provided... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA... View Details