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  • All HBS Web  (40)
    • News  (21)
    • Research  (14)
    • Multimedia  (1)
  • Faculty Publications  (8)

Show Results For

  • All HBS Web  (40)
    • News  (21)
    • Research  (14)
    • Multimedia  (1)
  • Faculty Publications  (8)
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  • March 2020
  • Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
  • July 2022 (Revised August 2022)
  • Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
  • February 2023
  • Teaching Note

Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Teaching Note for HBS Case No. 523-021. View Details
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Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category." Harvard Business School Teaching Note 523-088, February 2023.
  • March 2020
  • Teaching Note

Forbidden City: Launching a Craft Beer in China (Brief Case)

By: Christopher A. Bartlett and Carole Carlson
Teaching Note for HBS No. 920-559. View Details
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China (Brief Case)." Harvard Business School Teaching Note 920-560, March 2020.
  • October 2018 (Revised July 2023)
  • Case

The Boston Beer Company (A): New CEO

By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details
Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston
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Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.)
  • April 1996 (Revised June 2000)
  • Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details
Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston
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Hutton, Amy P., and Christopher Charron. "Boston Beer Company, Inc., The." Harvard Business School Case 196-138, April 1996. (Revised June 2000.)
  • 09 Feb 2004
  • Research & Ideas

Got a New Strategy? Now Make it Happen

It does so by fitting the organization to the strategy and increasing fitness, the capacity of the organization to learn and change. Since then, this process has been used in more than 150 businesses in the retail, hospitality, high technology, banking, and... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
  • April 2024 (Revised October 2024)
  • Case

New Belgium Brewing and Climate Change

By: Michael W. Toffel, Kenneth P. Pucker and Michael Norris
In 2023, Colorado-based craft brewery New Belgium Brewing was considering how best to meet its emissions reduction targets. After decades of growth, the beermaker had grown to become one of the largest craft brewers in the U.S., and was purchased in 2019 by Japanese... View Details
Keywords: Beer; Carbon Accounting; Carbon Credits; Operation Management; Renewable Energy; Supply Chain; Environmental Sustainability; Climate Change; Corporate Social Responsibility and Impact; Environmental Accounting; Food and Beverage Industry; United States; Colorado
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Toffel, Michael W., Kenneth P. Pucker, and Michael Norris. "New Belgium Brewing and Climate Change." Harvard Business School Case 624-069, April 2024. (Revised October 2024.)
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

creating healthy lives, not just profits, from its medical products. Higher-ambition leaders craft a distinctive set of practices, outlined in our book, to enact the multiple stakeholder perspective." In addition to being the Cahners-Robb... View Details
Keywords: by Martha Lagace
  • 24 Jul 2017
  • Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

hold six. No matter that your favorite craft beer store permits you buy bottles one at a time. Chances are you’d still buy six, just to fill all six spaces in the box. “People really don’t like to leave... View Details
Keywords: by Carmen Nobel
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

marketing economies. However, few production economies exist, as the firm produces beer through a standardized, mass production process—far different than the craft of winemaking. The firm cannot distribute... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the... View Details
Keywords: by Dina Gerdeman
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

Schlesinger I have just begun Deaths of Despair and the Future of Capitalism by Anne Case and Nobel Prize-winner Angus Deaton. This book represents a well- crafted effort of social science research applied to the urgent matters of life... View Details
Keywords: by Staff
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