consumer behavior - Publications - Faculty & Research

13 Jan 2015
News

Start-Ups Are Helping Consumers Make Better Health Care Purchases

Keywords: healthcare; consumer behavior; entrepreneurship; Health, Social Assistance

29 Nov 2011
News

What We Really Know About Consumer Behavior

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details

19 Sep 2019
News

Predicting Human Behaviors

Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the world’s largest technology tradeshow, Sid Misra (MBA 2013)... View Details

Keywords: April White

20 Dec 2018
News

Consumer Rating Algorithms Score Big with Businesses, Governments

01 Sep 2009
News

Consumer Finance Makes HBS Debut

our curriculum. Was HBS alone in not offering a consumer finance course? No. I surveyed the top twenty MBA programs in America and the top five in Europe. While some offer banking courses, and others offer View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance