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- February 2015
- Case
Credem: Banking on Cheese
By: Nikolaos Trichakis, Gerry Tsoukalas and Emer Moloney
Credem, an Italian regional bank, grants loans to Parmigiano Reggiano producers and holds the cheese as collateral in its own warehouse during the maturation process, essentially replacing part of the operations for the cheese producers and gaining deep operations... View Details
- 06 Sep 2011
- Research & Ideas
Cheese Moving: Effecting Change Rather Than Accepting It
innovators, problem solvers, entrepreneurs, and leaders that instead of wasting their time wondering why things are the way they are, they should simply accept their world as given” "I Moved Your Cheese is based on the idea that... View Details
Keywords: by Carmen Nobel
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details
Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
how the bank essentially replaces an expensive part of the operations process for dairy farmers in the Emilia Romagna region of Northern Italy. Besides holding the cheese as insurance, Credem stores and ages the wheels in... View Details
- May 2019
- Teaching Note
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 919-521. View Details
- May 2019
- Supplement
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- May 2019
- Supplement
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- June 2016 (Revised December 2017)
- Case
The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation
By: Rafael Di Tella and Christine Snively
Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details
Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel
Di Tella, Rafael, and Christine Snively. "The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation." Harvard Business School Case 716-060, June 2016. (Revised December 2017.)
- June 2016
- Teaching Note
The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation
By: Rafael Di Tella and Christine Snively
Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details
- January 1986 (Revised December 1986)
- Case
Smartfood
Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
- 2011
- Book
I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze
By: Deepak Malhotra
Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details
Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity
Malhotra, Deepak. I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze. Berrett-Koehler Publishers, 2011. (Wall Street Journal Best-Seller; Translated in ~20 languages.)
- January 2022 (Revised November 2023)
- Case
Expanding the Culture of Learning at Kraft Heinz
By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
Whillans, Ashley V., and Carolyn Watson. "Expanding the Culture of Learning at Kraft Heinz." Harvard Business School Case 922-036, January 2022. (Revised November 2023.)
- 14 Dec 2021
- Op-Ed
To Change Your Company's Culture, Don't Start by Trying to Change the Culture
performance. Michael Beer is the Cahners-Rabb Professor of Business Administration, Emeritus, at Harvard Business School. [Image: Unsplash/Andrej Lišakov] Related reading from the Working Knowledge Archives Cheese Moving: Effecting Change... View Details
Keywords: by Michael Beer
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
"Tell me about a time when you were in the same situation but you didn't buy a milk shake. What did you buy instead?" Sometimes, he learned, they bought a bagel. But bagels were too dry. Bagels with cream cheese or jam resulted... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
benefited from that thing. And what I learned from that Beloved experience, because at the time that it bombed and I went into depression about it, my former depression was eating macaroni and cheese for breakfast every morning. For real.... View Details
Keywords: by HBS Staff
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
cheeses won’t resonate with tech entrepreneurs. Enduring. Building a brand around renewable energy might not stick if oil prices fall for a sustained period or a pro-coal leader takes power, but the unique essence of a city never fades... View Details
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
information not addressed to anyone specific. As the saying goes, ‘The only thing free is the cheese in the mouse trap.’” Government was cited as both an antidote to surveillance capitalism and a threat because of its possible deployment... View Details
- 08 Aug 2018
- Sharpening Your Skills
Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance
with a twist. They are swapping out investment advisers for financial robots, and passing along the savings. Research Papers A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan Italian regional bank Credito Emiliano accepts... View Details
- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
pencil-and-paper maze to each student, in which the goal was to help a trapped cartoon mouse find its way out. In some mazes, a picture of a piece of cheese sat outside the exit, next to a hole in the wall where the mouse could escape.... View Details
Keywords: by Carmen Nobel