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Show Results For
- All HBS Web
(1,452)
- People (5)
- News (690)
- Research (330)
- Multimedia (126)
- Faculty Publications (142)
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- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 24 Jun 2022
- News
HBS Celebrates Pride Month
- 23 Jun 2022
- Video
We Celebrate Pride Month
- November 2019
- Case
Celebrity Fashions Limited (A)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry
Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
- 01 Jun 2013
- News
i-lab Celebration
A FIRST YEAR Gordon Jones, managing director of the Harvard i-lab, chats at a March celebration for the first year of the University's innovation center, which has hosted more than 200 teams in its venture residency program since January... View Details
- 26 Jun 2014
- News
Celebrity CEOs
- 24 Apr 2023
- News
Cold Call: Celebrating 200 Episodes
- 01 Dec 2003
- News
Celebrating HBS
More than five hundred alumni, guests, and friends of the School welcomed Dean Kim B. Clark and HBS faculty at campaign celebrations in Houston, Dallas, and Atlanta in the fall. With the help of local HBS clubs and sponsoring host... View Details
- 29 Jun 2021
- Blog Post
HBS Celebrates Pride Month
In recognition of Pride month, we asked a few members of PRIDE, a Student Club at HBS, to share their thoughts about the significance of this time and why it matters to them. The responses remind us that Pride month is not simply a View Details
- 19 Jun 2022
- Blog Post
Celebrating our Student Fathers
Today and every day, we celebrate our student parents who balance academic requirements, career pursuits, and family life while at HBS. Our campus is a community, and we strive to create a welcome and inspiring environment not just for... View Details
- 01 Jun 2003
- News
Fellowships Celebrated
Michael F. Cronin (MBA ’77) poses with recipients of three of his fellowship funds: Jennifer Fung (MBA ’03), who holds the Harvard Student Agencies Fellowship; Daniel Cook (HBS ’04), who holds the Pub and Galley Fund; and Scott Cullerton (HBS ’04), who holds the Weston... View Details
- 12 Sep 2016
- News
Celebrities high on marijuana businesses
- 10–11 Jun 2022
- Reunions
Reunion Celebration 2022, June 10-11
We look forward to seeing you back on the HBS campus to celebrate alongside other alumni whose reunions were either postponed by the pandemic or previously scheduled for this spring! This milestone provides a special opportunity to reconnect with fellow alumni and... View Details
- 03–04 Jun 2022
- Reunions
Reunion Celebration 2022, June 3-4
We look forward to seeing you back on the HBS campus to celebrate alongside other alumni whose reunions were either postponed by the pandemic or previously scheduled for this spring! This milestone provides a special opportunity to reconnect with fellow alumni and... View Details
- 17–18 Jun 2022
- Reunions
Reunion Celebration 2022, June 17-18
We look forward to seeing you back on the HBS campus to celebrate alongside other alumni whose reunions were either postponed by the pandemic or previously scheduled for this spring! This milestone provides a special opportunity to reconnect with fellow alumni and... View Details
- 07–08 Jun 2022
- Reunions
Reunion Celebration 2022, June 7-8
We look forward to seeing you back on the HBS campus to celebrate alongside other alumni whose reunions were either postponed by the pandemic or previously scheduled for this spring! This milestone provides a special opportunity to reconnect with fellow alumni and... View Details
- 14 Feb 2022
- Blog Post
Celebrating Love @ HBS in 2022
Love @ HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. PRIDE is pleased to present this annual showcase of stories of love from the LGBTQ+ community and our wonderful... View Details
What Makes a Successful Celebrity Brand?
Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details