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    • All HBS Web  (320)
      • Faculty Publications  (25)

      by Zeynep TonRemove by Zeynep Ton →

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      • January 2025
      • Case

      Turning Around Sam's Club

      By: Ryan W. Buell, Zeynep Ton and Sarah Kalloch
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      Buell, Ryan W., Zeynep Ton, and Sarah Kalloch. "Turning Around Sam's Club." Harvard Business School Case 625-085, January 2025.
      • July 2024
      • Case

      Michael Ross: Whether to Move from Private Equity to Pest Control

      By: David L. Ager, Zeynep Ton and Amanda Silver
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      Ager, David L., Zeynep Ton, and Amanda Silver. "Michael Ross: Whether to Move from Private Equity to Pest Control." Harvard Business School Case 925-301, July 2024.
      • February 2024
      • Supplement

      Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

      By: George Serafeim
      In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
      Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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      Serafeim, George. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Multimedia/Video Supplement 124-705, February 2024.
      • October 2023 (Revised March 2024)
      • Case

      KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

      By: George Serafeim, Siko Sikochi and Namrata Arora
      The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details
      Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda
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      Serafeim, George, Siko Sikochi, and Namrata Arora. "KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing." Harvard Business School Case 124-022, October 2023. (Revised March 2024.)
      • October 2023 (Revised April 2024)
      • Case

      TetraScience: Unlocking the Power of Scientific Data

      By: Satish Tadikonda and William Marks
      After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details
      Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry
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      Tadikonda, Satish, and William Marks. "TetraScience: Unlocking the Power of Scientific Data." Harvard Business School Case 824-072, October 2023. (Revised April 2024.)
      • October 2023 (Revised November 2023)
      • Case

      Recycle & Re-Match: The Future of Soccer Turfs

      By: George Serafeim, Lena Duchene and Carlota Moniz
      By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details
      Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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      Serafeim, George, Lena Duchene, and Carlota Moniz. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Case 124-032, October 2023. (Revised November 2023.)
      • September 2023 (Revised November 2023)
      • Case

      Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

      By: George Serafeim and Michael Norris
      In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
      Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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      Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)
      • April 2021
      • Case

      Zeynep Ton: The Good Jobs Strategy

      By: Francesca Gino and Frances X. Frei
      The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

      In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
      Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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      Gino, Francesca, and Frances X. Frei. "Zeynep Ton: The Good Jobs Strategy." Harvard Business School Multimedia/Video Case 921-703, April 2021.
      • April 2020
      • Teaching Note

      Indigo Agriculture: Harnessing Nature

      By: Michael W. Toffel and James Barnett
      Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details
      Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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      Toffel, Michael W., and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Teaching Note 620-075, April 2020.
      • February 2020
      • Supplement

      Indigo Agriculture: Harnessing Nature

      By: Michael W. Toffel and James Barnett
      Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
      Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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      Toffel, Michael W., and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School PowerPoint Supplement 620-110, February 2020.
      • November 2019 (Revised June 2020)
      • Case

      Indigo Agriculture: Harnessing Nature

      By: Marco Iansiti, Michael W. Toffel and James Barnett
      Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
      Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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      Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised June 2020.)
      • November 2019 (Revised May 2021)
      • Case

      DeepGreen - the Metals Company and Polymetallic Nodules

      By: Richard H.K. Vietor
      The world has begun a “green transition”—a move to reduce carbon emissions. Part of this will entail a growing shift to electric vehicles. Huge amounts of metals—cobalt, nickel, and copper—will be needed to supply electric vehicles. Mining these on land, however, is... View Details
      Keywords: Polymetallic Nodules; Seabed Mining; Entrepreneurial Finance; Metals and Minerals; Mining; Entrepreneurship; Finance; Problems and Challenges
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      Vietor, Richard H.K. "DeepGreen - the Metals Company and Polymetallic Nodules." Harvard Business School Case 720-016, November 2019. (Revised May 2021.)
      • April 2016 (Revised December 2016)
      • Case

      The Container Store

      By: Tatiana Sandino, Zeynep Ton and Aldo Sesia
      The Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first, and its cofounder and CEO Kip Tindell practices Conscious Capitalism. Since its beginnings in 1978, TCS grew to a... View Details
      Keywords: Culture; Conscious Capitalism; Merchandising; Customer Focus and Relationships; Growth and Development Strategy; Operations; Service Delivery; Going Public; Performance Evaluation; Performance Productivity; Retail Industry; United States
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      Sandino, Tatiana, Zeynep Ton, and Aldo Sesia. "The Container Store." Harvard Business School Case 116-020, April 2016. (Revised December 2016.)
      • November 2011 (Revised October 2014)
      • Case

      The 2010 Chilean Mining Rescue (A)

      By: Amy C. Edmondson, Faaiza Rashid and Herman B. "Dutch" Leonard
      On August 5, 2010, 700,000 tons of some of the hardest rock in the world caved in Chile's century-old San José mine. The collapse buried 33 miners at a depth almost twice the height of the Empire State Building-over 600 meters (2000 feet) below ground. Never had a... View Details
      Keywords: Mining; Chile
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      Edmondson, Amy C., Faaiza Rashid, and Herman B. "Dutch" Leonard. "The 2010 Chilean Mining Rescue (A)." Harvard Business School Case 612-046, November 2011. (Revised October 2014.)
      • September – October 2010
      • Article

      The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study

      By: Zeynep Ton and Ananth Raman
      We examine the effects of product variety and inventory levels on store sales. Using four years of data from stores of a large retailer, we show that increases in product variety and inventory levels are both associated with higher sales. We also show that increasing... View Details
      Keywords: Buildings and Facilities; Design; Logistics; Product; Quality; Sales; Retail Industry
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      Ton, Zeynep, and Ananth Raman. "The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study." Production and Operations Management 19, no. 5 (September–October 2010): 546–560.
      • February 2010 (Revised April 2011)
      • Case

      The Political Economy of Carbon Trading

      By: Forest L. Reinhardt, J. Gunnar Trumbull, Mikell Hyman, Patia McGrath and Nazli Zeynep Uludere
      Global climate change is an increasingly prominent political and business problem. Design of market-based systems to reduce carbon emissions has proven difficult. More broadly, national attempts to comply with the provisions of the Kyoto Protocol present both... View Details
      Keywords: Policy; International Relations; Risk Management; Agreements and Arrangements; Business and Government Relations; Natural Environment; Pollutants; Climate Change; Environmental Sustainability; Public Administration Industry
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      Reinhardt, Forest L., J. Gunnar Trumbull, Mikell Hyman, Patia McGrath, and Nazli Zeynep Uludere. "The Political Economy of Carbon Trading." Harvard Business School Case 710-056, February 2010. (Revised April 2011.)
      • January – February 2008
      • Article

      Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance

      By: Zeynep Ton and Robert S. Huckman
      We examine the impact of employee turnover on operating performance in settings that require high levels of knowledge exploitation. Using 48 months of turnover data from U.S. stores of a major retail chain, we find that, on average, employee turnover is associated with... View Details
      Keywords: Customer Focus and Relationships; Governance Compliance; Retention; Standards; Service Operations; Business Processes; Retail Industry; United States
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      Ton, Zeynep, and Robert S. Huckman. "Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance." Organization Science 19, no. 1 (January–February 2008): 56–68.
      • May 2006 (Revised March 2009)
      • Teaching Note

      Borders Group, Inc. (TN)

      By: Zeynep Ton and Ananth Raman
      Teaching Note for (9-601-037). View Details
      Keywords: Retail Industry
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      Ton, Zeynep, and Ananth Raman. "Borders Group, Inc. (TN)." Harvard Business School Teaching Note 606-144, May 2006. (Revised March 2009.)
      • April 2005 (Revised May 2005)
      • Case

      Exel PLC--Supply Chain Management at Haus Mart

      By: Zeynep Ton and Steven C. Wheelwright
      Exel plc is a global third-party logistics provider, serving clients such as Home Depot, Dell, Unilever, and Marks & Spencer. Describes the range of activities Exel performs for its clients and the capabilities the company has developed. Exel traditionally focused on... View Details
      Keywords: Job Cuts and Outsourcing; Supply Chain Management; Logistics
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      Ton, Zeynep, and Steven C. Wheelwright. "Exel PLC--Supply Chain Management at Haus Mart." Harvard Business School Case 605-080, April 2005. (Revised May 2005.)
      • April 2003 (Revised March 2009)
      • Case

      Operational Execution at Arrow Electronics

      By: Ananth Raman and Zeynep Ton
      Distribution center operations (from order taking to order fulfillment) and the importance of attending to process details at Arrow Electronics, a large distributor of electronic components and computer products are described. The case also details the actions the... View Details
      Keywords: Information; Distribution; Logistics; Strategy; Electronics Industry
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      Raman, Ananth, and Zeynep Ton. "Operational Execution at Arrow Electronics." Harvard Business School Case 603-127, April 2003. (Revised March 2009.)
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