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    • All HBS Web  (506)
      • Faculty Publications  (90)

      by Tsedal NeeleyRemove by Tsedal Neeley →

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      • May 2025
      • Teaching Note

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation

      By: Tsedal Neeley
      Teaching Note for HBS Case No. 425-720. Florian Hillen, co-founder and CEO of VideaHealth, a startup using artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. This AI factory,... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technological Innovation; Technology Adoption; Disruptive Innovation; Management Style; Organizational Culture; Success; Adoption; Technology Industry; Health Industry; United States
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      Neeley, Tsedal. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation." Harvard Business School Teaching Note 425-102, May 2025.
      • January 2025
      • Technical Note

      AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

      By: Tsedal Neeley and Tim Englehart
      This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
      Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
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      Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
      • October 2023
      • Teaching Note

      Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

      By: Tsedal Neeley and Tim Englehart
      Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
      Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation; AI and Machine Learning; Diversity; Prejudice and Bias; Technology Industry
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      Neeley, Tsedal, and Tim Englehart. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Teaching Note 424-028, October 2023.
      • October 2023 (Revised March 2024)
      • Case

      Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

      By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
      Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
      Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
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      Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
      • May 9, 2023
      • Article

      8 Questions About Using AI Responsibly, Answered

      By: Tsedal Neeley
      Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your organization... View Details
      Keywords: AI and Machine Learning; Organizational Change and Adaptation; Prejudice and Bias; Ethics
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      Neeley, Tsedal. "8 Questions About Using AI Responsibly, Answered." Harvard Business Review (website) (May 9, 2023).
      • February 2023
      • Case

      Nexus Market (A): Ukraine War Ripples into Silicon Valley

      By: Tsedal Neeley and Jeff Huizinga
      A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties... View Details
      Keywords: International Relations; Problems and Challenges; Conflict and Resolution; Technology Industry; United States
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      Neeley, Tsedal, and Jeff Huizinga. "Nexus Market (A): Ukraine War Ripples into Silicon Valley." Harvard Business School Case 423-024, February 2023.
      • February 2023
      • Supplement

      Nexus Market (B): After the Ultimatum

      By: Tsedal Neeley and Jeff Huizinga
      This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details
      Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe
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      Neeley, Tsedal, and Jeff Huizinga. "Nexus Market (B): After the Ultimatum." Harvard Business School Supplement 423-065, February 2023.
      • May 2022
      • Case

      Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

      By: Tsedal Neeley and Stefani Ruper
      Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details
      Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation
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      Neeley, Tsedal, and Stefani Ruper. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Case 422-085, May 2022.
      • Article

      Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

      By: Tsedal Neeley and Paul Leonardi
      Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details
      Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation
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      Neeley, Tsedal, and Paul Leonardi. "Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI." S22032. Harvard Business Review 100, no. 3 (May–June 2022): 50–55.
      • 2022
      • Book

      The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

      By: Paul Leonardi and Tsedal Neeley
      The pressure to "be digital" has never been greater, but you can meet the challenge. The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive... View Details
      Keywords: Digital; Artificial Intelligence; Big Data; Digital Transformation; Technological Innovation; Transformation; Learning; Competency and Skills
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      Leonardi, Paul, and Tsedal Neeley. The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI. Boston, MA: Harvard Business Review Press, 2022.
      • February 2022
      • Article

      How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance

      By: Tsedal Neeley and Sebastian Reiche
      We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
      Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues
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      Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
      • 14 Jan 2022
      • Interview

      Why We Need to Think of the Office as a Tool, with Very Specific Uses, Interview with Adi Ignatius

      By: Tsedal Neeley and Adi Ignatius
      HBR professor Tsedal Neeley has focused for years on a pair of essential business imperatives: how to go global, and how to become truly digital. More recently she has established herself as an expert in the nitty gritty aspects of the new workplace – how to hire and... View Details
      Keywords: Technology Adoption; Buildings and Facilities; Organizational Change and Adaptation
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      "Why We Need to Think of the Office as a Tool, with Very Specific Uses, Interview with Adi Ignatius." The New World of Work, Harvard Business Review Video Series Series, Harvard Business Publishing, January 14, 2022.
      • September 28, 2021
      • Article

      12 Questions About Hybrid Work, Answered

      By: Tsedal Neeley
      As we move into the next phase of the pandemic, companies are grappling with whether and how to bring their employees back into the office after working from home extensively. According to multiple surveys, most people want a mix of in-person and remote work, and some... View Details
      Keywords: COVID-19 Pandemic; Remote Work; Transition; Employees; Job Design and Levels; Organizational Structure
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      Neeley, Tsedal. "12 Questions About Hybrid Work, Answered." Harvard Business Review (website) (September 28, 2021).
      • July 2021
      • Teaching Note

      Digital Transformation 2.0: CEO Elie Girard at Atos

      By: Tsedal Neeley
      Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details
      Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry
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      Neeley, Tsedal. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Teaching Note 422-006, July 2021.
      • May 2021
      • Teaching Note

      From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

      By: Tsedal Neeley
      Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
      Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry
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      Neeley, Tsedal. "From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'." Harvard Business School Teaching Note 421-096, May 2021.
      • 2021
      • Book

      Remote Work Revolution: Succeeding from Anywhere

      By: Tsedal Neeley
      The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive... View Details
      Keywords: Remote Work; Health Pandemics; Employment; Disruption; Organizational Change and Adaptation; Management
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      Neeley, Tsedal. Remote Work Revolution: Succeeding from Anywhere. New York: Harper Business, 2021.
      • February 2021
      • Tutorial

      Action Plans

      By: Tsedal Neeley
      This video offers insight into the value of action plans in leading organizations. It provides a 6-step model for identifying situations which would benefit from action plans and gives suggestions for how to successfully implement them. The video traces the journey of... View Details
      Keywords: Action Plan; Organizations; Planning; Strategic Planning
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      Neeley, Tsedal. Action Plans. Harvard Business School Tutorial 421-714, February 2021. (https://hbsp.harvard.edu/product/421714-HTM-ENG?Ntt=tsedal%20neeley%20action%20aplans.)
      • February 2021
      • Tutorial

      What are Agile Teams?

      By: Tsedal Neeley
      This video explores the elements that constitute agile teams. From its history in the "Agile Manifesto," this philosophy for organizational behavior prioritizes working software over comprehensive documentation, customer collaboration over contract negotiation, and... View Details
      Keywords: Agile Practices; Organization Behavior; Priorities; Groups and Teams; Decision Choices and Conditions; Values and Beliefs
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      Neeley, Tsedal. What are Agile Teams? Harvard Business School Tutorial 421-712, February 2021. (https://hbsp.harvard.edu/product/421712-HTM-ENG?Ntt=tsedal%20neeley%20what%20are%20agile%20teams.)
      • February 2021
      • Tutorial

      What is AI?

      By: Tsedal Neeley
      This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details
      Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods
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      Neeley, Tsedal. What is AI? Harvard Business School Tutorial 421-713, February 2021. (https://hbsp.harvard.edu/product/421713-HTM-ENG?Ntt=tsedal%20neeley%20what%20is%20ai.)
      • January 2021
      • Case

      Digital Transformation 2.0: CEO Elie Girard at Atos

      By: Tsedal Neeley and James Barnett
      Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details
      Keywords: Restructuring; Change; Leadership; Technology Industry
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      Neeley, Tsedal, and James Barnett. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Case 421-024, January 2021.
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