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Tomomichi Amano
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
- 04 Oct 2019
- Working Paper Summaries
Soul and Machine (Learning)
- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
players use to compete. "People are thinking about ways to design policies and products so you can actually engage with the product in more responsible ways without getting people too overinvolved in playing View Details
- Web
Courses by Faculty Unit - Course Catalog
Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product... View Details
- Web
Courses by Title - Course Catalog
Maria Roche Fall 2025 Q1 1.5 Innovating in Health Care General Management, Technology & Operations Management Regina Herzlinger , Ben Creo Fall 2025 Q1 1.5 Innovation and Renovation: Optimizing Product Line Architecture Marketing View Details
- Web
Courses by Faculty - Course Catalog
Management, Strategy Fall 2025 Q2 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2026 Q3Q4 3.0 Tomomichi Amano IFC: Japan; Exploring Japan's Innovation Ecosystem Strategy,... View Details
- Web
Courses by Faculty Unit - Course Catalog
Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
customers on the brand? Amano points out that the benefits of personalized marketing are often overshadowed by the creepiness factor. “There definitely are a bunch of benefits that we reap from the fact that... View Details
Keywords: by Kristen Senz
- May–June 2025
- Article
Balancing Digital Safety and Innovation
By: Tomomichi Amano and Tomomi Tanaka
Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review 103, no. 3 (May–June 2025): 120–127.
- 2012
- Discussion Paper
Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades
By: Koji Nomura and Tomomichi Amano
Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s... View Details
Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012.
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi View Details
Keywords: Dina Gerdeman
- 2018
- Working Paper
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
By: Tomomichi Amano and Hiroshi Ohashi
In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy
Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018.
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
HBS Course Catalog Innovation and Renovation: Optimizing Product Line Architecture Course Number 1955 Assistant Professor Tomomichi Amano Spring; Q4; 1.5 credits 13 sessions... View Details
- Web
Marketing - Doctoral
field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological... View Details
- Web
Marketing Curriculum - Faculty & Research
Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell , Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture View Details
- 2024
- Working Paper
What Makes Players Pay? An Empirical Investigation of In-Game Lotteries
By: Tomomichi Amano and Andrey Simonov
In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video
games. Paid loot boxes are contentious. Game producers argue that loot boxes complement
the gameplay and expenditures on loot boxes reflect players’ enjoyment of the game.... View Details
Keywords: Consumer Behavior; Policy; Games, Gaming, and Gambling; Product Design; Ethics; Governing Rules, Regulations, and Reforms; Video Game Industry
Amano, Tomomichi, and Andrey Simonov. "What Makes Players Pay? An Empirical Investigation of In-Game Lotteries." Columbia Business School Research Paper Series, No. 4355019, June 2024.
- Web
Marketing - Faculty & Research
Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025). Balancing Digital Safety and Innovation By: Tomomichi Amano and Tomomi... View Details
- February 2020
- Teaching Note
Essential Explorations at MUJI
By: Tomomichi Amano and Das Narayandas
Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more... View Details
- Web
Strategy Curriculum - Faculty & Research
and how to sustain competitive advantage. How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities. How... View Details