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  • 10 Jul 2007
  • Working Paper Summaries

Platform Envelopment

Keywords: by Thomas Eisenmann, Geoffrey Parker & Marshall Van Alstyne; Technology
  • 16 Oct 2008
  • Working Paper Summaries

Opening Platforms: How, When and Why?

Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne

    Platform Envelopment

    Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. Platform envelopment offers a second entry path: one that does not rely upon Schumpeterian innovation. Examples of successful envelopment... View Details

    • 28 Sep 2010
    • First Look

    First Look: September 28, 2010

    http://www.hbs.edu/research/pdf/11-027.pdf Platform Envelopment Authors:Thomas R. Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Publication:Strategic Management Journal (forthcoming) Abstract Due to... View Details
    Keywords: Sean Silverthorne
    • 27 Sep 2011
    • First Look

    First Look: September 27

    identities, Huh's challenge was to evaluate his growth to date, to look critically at the digital media landscape, and to figure out how to best to spend the $30 million. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511091-PDF-ENG The Huffington Post View Details
    Keywords: Sean Silverthorne
    • December 2011
    • Article

    Platform Envelopment

    By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
    Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
    Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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    • 2007
    • Working Paper

    Platform Envelopment

    By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
    Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
    Keywords: Digital Platforms; Market Entry and Exit; Network Effects
    Related
    • 2008
    • Working Paper

    Opening Platforms: How, When and Why?

    By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
    Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
    Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
    Related
    • 2009
    • Chapter

    Opening Platforms: When, How and Why?

    By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
    Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
    Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
    Related
    • 17 Aug 2010
    • First Look

    First Look: August 17

    explanations of workplace silence. We discuss implications of these results for theory and practice and suggest directions for future research. Paper not available   Working PapersPlatform Envelopment Authors:Thomas Eisenmann, View Details
    Keywords: Martha Lagace